More Fans For Smaller Following

As companies get more Facebook fans for their company page there tends to be a drop off point where they reach a smaller and smaller part of their overall fan base. PageLever, which is a company that does Facebook analytics, found that as you gain a larger and larger group of fans the lower the reach any individual post has, on a percentage basis.

If your company has a small group of fans of say less than 10,000 (don’t I wish I had that many people fanning my company) people you should be getting 20% or more hits on any given post you put out at almost any time of the day. But companies like Coca-Cola and Walmart, who have more than 1 million fans, are only going to get about 6% of them to see a post -- unless they pay.

When you start to run out of the 3Fs of friends, family and followers or the 3C’s of customers, contacts and competitors you start to drop. I guess I don’t have enough friends in my life.


Larson Notes & Satire:  Can Facebook work? Yes. Can it work without paying? Yes. But then I need to ask what is or does the word work mean. On a normal day I am getting not 20%. I’m not seeing 10% but a mighty 9% of my fans see a normal post that I place in my Company’s Facebook fan page. Is this good or what? Well yes because of that 9% is quality and I have to face it my company is not a name that gets floated around the kitchen table. But then I’m not done yet because I go and take my post of 9% and pick up another 26% off of twitter, the grab that same post and while I’m at it grab another 19% off LinkedIn. This is how Social Media Marketing works or could be working. Don’t bet the house on just one channel but use a broad brush to paint your pathway.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
http://member.merchantcircle.com/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

How People Are Sharing Content

Share and share alike. We hit share buttons, we push content, we hit like links and yet despite all the ways to share things on the Web, the most popular way to share content is still good old fashioned copy/paste. Yes Control C / Control V.  In a study of some 17,000 publishers by 33 Across, 82% of content sharing is being done with copy and paste.

What happens after the content is copied/pasted? 33 Across also studied where people are sharing content. Number 1 is email followed by Facebook, and then Twitter.

Despite the vast numbers of users of Facebook and Twitter, the most popular way to share content, is still copy/paste.

Larson Notes & Satire:  If it is to be let it be. Copy/paste Control C/Control V. And Email? So make it easy for them. Embrace Email and email marketing so they can push and shove your links and content.

It’s all good.

“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Making Warm Leads Warmer

I have always felt there are 3 parts to the buying cycle, awareness, evaluation and decision.

Now I will not say that telesales or teleprospecting can’t make cool leads warm but now with the advent of Social Media Marketing a you don’t have to hand off a bunch of icy cold sales leads to the telemarketing staff. I know it’s getting colder outside but please now you can now refine them to be (at least) luke warm from the start and have a greater understanding of who they are actually calling. No longer does it fall or have to fall on the poor telemarketer to delve into finding out who is on the other end of the line, what they want, if they have even a remote interest,  they can (will) know. And with knowledge comes power. And power comes more clients and sales. Working with a more directed and powerful call to action can only help everyone in the world of finding my qualified leads. How powerful can it get? Give me a call at 847-991-1294

Larson Notes & Satire:  I have said for years that with the right list my job as a telemarketing gets very easy. How easy?  Very very easy. Normally I feel good if I get 1 action item every 40 minutes of work but I have see a good focused list giving an action item ever 15 minutes.

People come to us to work miracles, to pull rabbits out of hats, to make clients appear out of thin air. We are the magic men who warm things up to make life easier for the rest of you.

But if the magic doesn’t bring in enough revenue the rest doesn’t matter.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates


https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Go Take A NAP

Go Take A NAP

Ya you heard me, go take a nap!

Seems that marketers all over the place are trying to connect with customers and prospects. Social, web, mobile, email, direct mail, phone. Go take a nap.

NAP is nothing less than Name, Address and phone number.

If you’re into social media marketing you want the 3 F words working for you (friends, family, fans), lots of them. But to take it to the next level you want to take a NAP with them.

This kind of central information is the very foundation for business growth, off line and online. Whatever kind, this is base marketing information you need so you can have a consistent attack. You have to do this this day in and day out, over and over. After that you need to keep accurate and up-to-date.


Larson Notes & Satire:  We NAP all the time. We take naps for ourselves and we take NAP’s for our customers. Name, address and phone number. This is not marketing done from the hip but thought out planning to make your customer base strong and ever building.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates


https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.