Ok let’s go to the basics here. Social Media Marketing can work in bringing in new business. I know I have a number of new accounts that I can attribute entirely to my social media sites.
But what are the top 10 reasons you might want to take a little bit of your time to putting your efforts into SM, or at least my top 10?
1. Cost EffectiveMost social media sites are free or have a free option to start with. Going in free is a good way to test the water and see if there is any action your company can take advantage of. If the site produces you can then belly up to the table and buy into more and a higher degree of exposure.
2. ReachSocial Media allows you to reach a wider audience. Consumers and companies are increasingly more reliant on technology and social media. SM gives you a way to reach out to people who would not know about your company if you did not post up a few profile pages.
3. Connection Social Media can allow you a more personal way to connect with your prospects and customer base. A traditional marketing campaign misses out on the back and forth communication your business can engage in with your target. Only telemarketing can give you that same hands on communication.
4. Timely Social Media allows you to instantly send out information to your followers. As in a good well-crafted email SM is the best non offensive way to be “in their face”.
5. FlexiblySocial Media gives you the kind of flexibility a real time promotion needs as you adapt it to needs and comments of your audience. It might seem too informal to tradition marketing or PR managers but it gets you to the very heart of your prospects needs, wants and desires
6. PromotionsSM is an excellent way to run out a promotion to see what kind of fish are biting, today! You need to get the word out and get it out fast which is why your 4 F’s (followers, friends, fans and family) as so important. SM allows you to share more faster.
7. An Easier Referral WOM or Word of Mouth advertising or marketing is made more compact through Social Media. SM makes if vastly easier for your customers to share in your information with their 4F’s as you transform your WOM a more encompassing marketing attack.
8. Increased Wed TrafficThis is fact, the more you promote your web page just on sheer weight of your postings you will get more people looking at your web page. And as we all know the more hits you get you 1, might get some sales and your site will seem more important to the Google spiders and you will get a better organic ranking.
9. BrandingAs you seek to establish who and what your company is or wants to be the messages, photos, links and videos you post on your pages build an image of your company. Think before you post and you will create a consistent tone and message about who and what your company is.
10. HiringAs you grow you will need new people joining your company. Well, maybe yes and maybe no, but this will or can put you in front of new possible associates. They will know you, understand you and want to be part of what you are doing before they even contact you about working for your company.
Larson Notes & Satire: Always go back to the basics every now and then. Basics can get you back to center so you can move forward. Yes, even I get on a target that leads to No-Wheresville. That is the time to look at what got you to where you are so you can get to where you need to be.
It takes time, it takes patience, it you don’t have either one of those SM is just a play toy. I can tell you I have gotten business off of Social Media, (yes I to track every new customer as to how I got them). So I know this works but only if you work it.
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Friday, February 17, 2012
Thursday, February 9, 2012
5 Things to Start Up Or Run A Business
It has been a dream of yours for years, starting or running your very own business. It is a dream that is shared by many people. Even with the economy in in the dumps there is never a good or a bad time to take the plunge. I have 5 things you should consider to hit the ground running. When getting started, you will have a better idea upfront whether your plans will fly or not by answering these 5 simple questions. If you want to succeed, here they are.
To discover how to start, run, or manage your own business, start here.
1. Find Out What People Really Want Go finger but all to many business owners don’t even think about this. Before starting out, find out what your customers or clients really want. What do you think they will buy, and buy it from you? Take a look around and see what other businesses in your industry are selling. Can you make enough of a change to make you unique or make it look new? Ask yourself how can you make it better, faster, less expensive? If you give people what they want, find ways to let them know and you should do fine.
2. Solve People's Problems Look around you. Everywhere people are trying to solve problems, their problems. They could care less about your problems but I can tell you a secret, you solve their problems and your problems will go away as well.
3. Learn How Business Really Works To be successful, it's a good idea to have basic business knowledge on the inner workings of a successfully run business. Successful business owners learn about things like bookkeeping, advertising, and marketing and sales and marketing, taxes and financial planning are also good things to know a little bit about. I'm not talking about becoming an expert in all areas; but a good foundation so you'll know if the business advice you're getting from the so called experts makes sense to youyou’re your business or not. It's your business. What can you learn and know can only help you to succeed.
4. Great Customer Service Like I need to say anything? Great customer service is important to the success of your business. What you do after the sale is even more important than the initial sale. Decide upfront what your return and refund policies will be. Who much atomomy will your associates have in dealing with customers? How will you handle customer complaints? Once you find out what the lifetime value of a customer is, you will soon see it's in your best interest to keep them happy. Your customers and clients are the life-blood of your business Don't be afraid to try different and unusual ways of keeping their interest in you and your products or services. How can you improve your customer service today?
5. Don't Be Afraid to Start Small Many of the large corporations you see today came out of very humble beginnings. You see them now as big companys, but most started as a small acorns growing into the Oak Trees they now are. Use all the resources you have at hand to bootstrap your business start-up. Today's most successful entrepreneurs went from adversity to success by being resourceful and using what they had with great care.
Even if you feel you have nothing when you start out, if you can keep these 5 rules in mind and you will keep yourself out of most problems. One good idea lead to the nets bring you to business freedom.
Larson Notes & Satire: Take some time to look around. Opportunities may be as right in front of your nose. Ask around. Be curious. Talk to people. All you need is one, just one good idea If possible find yourself a business mentor no matter how old you are. Seek out someone who has been where you are now and can help you discover how to start, run and manage a successful business.
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
To discover how to start, run, or manage your own business, start here.
1. Find Out What People Really Want Go finger but all to many business owners don’t even think about this. Before starting out, find out what your customers or clients really want. What do you think they will buy, and buy it from you? Take a look around and see what other businesses in your industry are selling. Can you make enough of a change to make you unique or make it look new? Ask yourself how can you make it better, faster, less expensive? If you give people what they want, find ways to let them know and you should do fine.
2. Solve People's Problems Look around you. Everywhere people are trying to solve problems, their problems. They could care less about your problems but I can tell you a secret, you solve their problems and your problems will go away as well.
3. Learn How Business Really Works To be successful, it's a good idea to have basic business knowledge on the inner workings of a successfully run business. Successful business owners learn about things like bookkeeping, advertising, and marketing and sales and marketing, taxes and financial planning are also good things to know a little bit about. I'm not talking about becoming an expert in all areas; but a good foundation so you'll know if the business advice you're getting from the so called experts makes sense to youyou’re your business or not. It's your business. What can you learn and know can only help you to succeed.
4. Great Customer Service Like I need to say anything? Great customer service is important to the success of your business. What you do after the sale is even more important than the initial sale. Decide upfront what your return and refund policies will be. Who much atomomy will your associates have in dealing with customers? How will you handle customer complaints? Once you find out what the lifetime value of a customer is, you will soon see it's in your best interest to keep them happy. Your customers and clients are the life-blood of your business Don't be afraid to try different and unusual ways of keeping their interest in you and your products or services. How can you improve your customer service today?
5. Don't Be Afraid to Start Small Many of the large corporations you see today came out of very humble beginnings. You see them now as big companys, but most started as a small acorns growing into the Oak Trees they now are. Use all the resources you have at hand to bootstrap your business start-up. Today's most successful entrepreneurs went from adversity to success by being resourceful and using what they had with great care.
Even if you feel you have nothing when you start out, if you can keep these 5 rules in mind and you will keep yourself out of most problems. One good idea lead to the nets bring you to business freedom.
Larson Notes & Satire: Take some time to look around. Opportunities may be as right in front of your nose. Ask around. Be curious. Talk to people. All you need is one, just one good idea If possible find yourself a business mentor no matter how old you are. Seek out someone who has been where you are now and can help you discover how to start, run and manage a successful business.
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
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