14 stats that mattered most for media and marketing in 2011.
1.) 50 million -- The big number from the Census everyone was talking about was the number of Hispanics, which crested this milestone for the first time. Later the Census and the New York Times found that even more people in the U.S. (51 million) are at or near the poverty line.
2.) 50% +1 -- Sometime this year the children being born in the U.S. tipped to majority-minority, according to Brookings Institute demographer William Frey. It'll take the population as a whole decades before the white population is not the majority, but the newborns are there now. Diversity marketing is in for a makeover.
3.) Half of kids under 8 (and 40% of 2- to 4-year-olds) have access to a smartphone, iPad or some other mobile media device.
4.) In October 2011 Facebookers in the U.S. spent 136,000 aggregate years on the site, according to Comscore. That's more time than… well, all of recorded history.
5.) The U.S. added just 11.2 million households between 2000 and 2010, the -- slowest household formation rate we've seen in a long time. This impacts industries like construction and any sort of household goods and services and is helping to keep the recovery slow.
6.) When asked all the reasons they subscribe to a local paper, 85% said local news, but nearly four in 10 said "habit," according to the Ad Age/Ipsos Observer American Consumer Survey.
7.) Nuclear families account for just one-fifth of all households but more than one-third (34%) of total consumer spending. Nationwide there are 1.3 million fewer of them in 2010 than there were in 2000.
8.) One in three consumers can't afford your product: The 2011 Discretionary Spend Report from Experian Simmons finds 34.5% of households have less than $7,000 to spend on non-essential goods. Just over half have less than $10,000 to spend on entertainment, education, personal care, clothing, furniture and more.
9.) How big is big? The big four agency holding companies have nearly twice the revenue of the next largest 46, $40.1 billion to $21.5 billion.
10.) Don't count out old media. Fifty-seven percent of millennials indicated in a study from OMD that TV was the first way they hear about products and services.
11.) Is this surprisingly low, or high? In a survey from Insight Express' Digital, 56% of mobile users admit to using their phones to text, call, etc. while on the throne.
12.) For the first time in American history there are now a million more females than males college graduates, according to the Census.
13.) In 2011: The twin birthrate is up 76% since 1980, reaching a new record of 33.2 per 1,000 in 2009
14.) The non-U.S. portion of P&G's measured-ad spending rocketed to 71% last year from 22% in 1986. Sixty-three percent of the company's revenue came from outside the U.S. in the year ended June 2011.
Larson Notes & Satire: What does all this mean to you? Look it over again. Where does your service or product fit in to the grand scheme of things? Who do you sell to? Do you need to add Spanish to your company’s way of doing business? Would a 6 year old want to buy and if they tied how are you going to handle that? Do you take a new look at old media I.e. TV as a marketing tool? Do I hear cable? Should you be looking at selling overseas and does China fit or India? Selling to the “minority market? If so, which one?
Again what does this all mean to you and your company?
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Friday, December 16, 2011
Thursday, December 15, 2011
Opportunity Selling
Think about it. Why did you buy the last product or service you bought?
Two things come to mind with that question. First off you bought or purchased, you were not sold, and second you must have had a reason to buy or at the start of the sales process, you must have had a reason or need to buy or at least have a need.
Every successful salesperson I work with has a few impeccable traits. They don’t get greedy, they don’t sell to people that don’t have a need and they find either the pain of not buying or the reason or the gain of why the prospect should buy.
That need or gain or the pain of not in your opportunity is what makes you becoming the sales doctor you have become. What do you know about the industry you sell into that causes people the most pain and how can you become the Good Doctor?
Knowing this there is only really one more part to the equation you need to keep doing and that is finding more people to talk to about helping them.
Larson Notes & Satire: Most sales people I talk to, do not like to do what I like to do, that is COLD CALLing people that they have never ever talked to before. But ask yourself, how are you going to sell more of what you sell if you don’t get yourself in front of more people who have a deep need for what you got to sell?
We find that more and more sales people who what to be the good Sales Doctor want a leads company to get them in the door so they can to their “thing”. How ‘bout you?
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Sales, Telemarketing, Telesales, Cold Calling, Lead Gen, Lead Generation
Two things come to mind with that question. First off you bought or purchased, you were not sold, and second you must have had a reason to buy or at the start of the sales process, you must have had a reason or need to buy or at least have a need.
Every successful salesperson I work with has a few impeccable traits. They don’t get greedy, they don’t sell to people that don’t have a need and they find either the pain of not buying or the reason or the gain of why the prospect should buy.
That need or gain or the pain of not in your opportunity is what makes you becoming the sales doctor you have become. What do you know about the industry you sell into that causes people the most pain and how can you become the Good Doctor?
Knowing this there is only really one more part to the equation you need to keep doing and that is finding more people to talk to about helping them.
Larson Notes & Satire: Most sales people I talk to, do not like to do what I like to do, that is COLD CALLing people that they have never ever talked to before. But ask yourself, how are you going to sell more of what you sell if you don’t get yourself in front of more people who have a deep need for what you got to sell?
We find that more and more sales people who what to be the good Sales Doctor want a leads company to get them in the door so they can to their “thing”. How ‘bout you?
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Sales, Telemarketing, Telesales, Cold Calling, Lead Gen, Lead Generation
Tuesday, December 13, 2011
Keep The Basics Upfront
Why do you think that businesses are not getting the kind of results out of Social Media Marketing that they are expecting?
Quite simply they are reacting rather that evolving. Social Media Marketing is too new to be totally understood. Every day there are new players entering the marketing in ways which we cannot imagine, and that is not to ever consider the plans of Google, Facebook, LinkedIn, and Twitter as the look to secure their importance and the beach head they have established in SMM.
I’m here to tell you to keep the basics of good selling and marketing at the forefront of your plans because even with new tools (and all there are, are tools) the old ways are still really the only way.
The question you need to be asking yourself is, are you a reacting company or are you evolving?
In the mad rush to “do” Social Media Marketing have you lost your way? Are you in a state of flux in the redefining of your goals from hard hitting working sales into retweets, getting more of the 3Fs, and just trying to be linked? If you all you want to do is be linked up, go out and join your local Chamber of Commerce and they will be happy to shower you with love. Then sit back and see what happens. My bet is nothing. No knock on Chambers but yes, been there done that, and SMM is just the same thing only online.
In many ways SMM is the same thing only online. Nothing really has been invented, just redefined to happen at the speed of cyber. What once took 1 month or 1 week, now can take 1 day or 1 hour, but the rejection is still there.
As SMM evolves todays successful sales and marketing people are using techniques of earning their prospects purchases. They are using the new tools of Google, Facebook and blogs to answer their prospects needs and problems. Do I hear the word “probing”? When prospects understand their problems clearly they are more ready and willing to be excreted towards the answers you and your service/product provides.
Larson Notes & Satire: If I did not know any better this sounds like sales 101. Yes fans nothing new here only a new way of doing it. You still need to probe, probe, probe to find the needs and wants, the pain of not buying from you, your customers and prospects need to get an answer for.
If you don’t know or understand the basics you will not understand selling and marketing in the new cyber world we are all expected to be working in.
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Quite simply they are reacting rather that evolving. Social Media Marketing is too new to be totally understood. Every day there are new players entering the marketing in ways which we cannot imagine, and that is not to ever consider the plans of Google, Facebook, LinkedIn, and Twitter as the look to secure their importance and the beach head they have established in SMM.
I’m here to tell you to keep the basics of good selling and marketing at the forefront of your plans because even with new tools (and all there are, are tools) the old ways are still really the only way.
The question you need to be asking yourself is, are you a reacting company or are you evolving?
In the mad rush to “do” Social Media Marketing have you lost your way? Are you in a state of flux in the redefining of your goals from hard hitting working sales into retweets, getting more of the 3Fs, and just trying to be linked? If you all you want to do is be linked up, go out and join your local Chamber of Commerce and they will be happy to shower you with love. Then sit back and see what happens. My bet is nothing. No knock on Chambers but yes, been there done that, and SMM is just the same thing only online.
In many ways SMM is the same thing only online. Nothing really has been invented, just redefined to happen at the speed of cyber. What once took 1 month or 1 week, now can take 1 day or 1 hour, but the rejection is still there.
As SMM evolves todays successful sales and marketing people are using techniques of earning their prospects purchases. They are using the new tools of Google, Facebook and blogs to answer their prospects needs and problems. Do I hear the word “probing”? When prospects understand their problems clearly they are more ready and willing to be excreted towards the answers you and your service/product provides.
Larson Notes & Satire: If I did not know any better this sounds like sales 101. Yes fans nothing new here only a new way of doing it. You still need to probe, probe, probe to find the needs and wants, the pain of not buying from you, your customers and prospects need to get an answer for.
If you don’t know or understand the basics you will not understand selling and marketing in the new cyber world we are all expected to be working in.
“We don’t sell lists, we find customers.”
Want to be a Blogger but can’t write?Try our ghost blog writing service!
Howard Larson
Larson & Associates, a Division of US Telemarketing Group LLC
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
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