I have been doing a lot of reading the last couple of months on start-ups? Why you ask when you already have a company. Well yes but each day is a new day with new challenges and second I have a small company. Yes my company is small and after once having a lager 37 person company (small by some standards) with over a million in sales company I like it this way. Third, people around me, friends, family, acquaintances, strangers, are out of work, and are thinking of starting a company up or buying one if they can’t get a job. And forth, one of the two in a married couple was working and the “other” person sort of had a hobby business which is now thrust into the main bread winner income source.
Any of this sound like you?
I am going to address this from the point of view that you are out of work, and can’t find a job. The best choice you might really have, especially if you are over 50, is to consider starting up your own company.
Start with what kind of company you need to have, Sole proprietor, Partnership, Sub Chapter S, Corporation? These choices all have tax and liability ramifications. So do some home work. Now is the time to seek out a CPA and a Business Attorney. Yes this is one time I’ll feed you to the sharks.
Think about money. Budgeting, cash flow projections, budgeting, your personal needs. Think about your lowest cost denominator, your base cash needs. I mean strip down EVERY non essential expenditure. What is the base you need to go “one more round”? Know this might come in handy? And (sorry guys) your base needs is not Cable TV and dinner out at Ditka’s, it is food on the table and a roof over your head. Do you need an office or will a spare room or corner in the kitchen work for now?
Other areas the attorney can pre-help are contracts, dispute resolution, employment issues or 1099 workers if you are thinking about using independent contractors. Leases, trademarks, etc.
Finances. Start by assuming that money and finances will be a problem. There are no federal grants for Start-Ups. Banks don’t loan to Start-Ups. Investors are rarely interested in a Start-Up. Family members? Investor groups? Family members are probably working hard to keep themselves afloat and as for investor groups? Again not for a Start-Up.
Then ask yourself what are you selling? Who will buy it? Why would a prospective customer buy from me? Then going one step farther, where are you going to find all these customers. How will you reach them, find them? As you answer these simple questions the answers to the tools you will need to deliver your marketing message will come up as well. Knowing who and where your prospects are makes reaching out and “touching” them a matter of matching your marketing and sales techniques and tools to your marketing and prospects. Business cards, letterhead, envelopes, web site (if needed) info kits, mailers, newspaper ads or classified ads, online ads, social media marketing, door hangers, selling parties.
Larson Notes & Satire: I’m going to stop here, for now. This topic is too big and too individualist to put in a simple little blog.
First, I’ll tell you this though, as a start up, don’t let your emotions lead you into any hasty decision that will make it even more difficult for you to achieve your real goal.
Second, make sure you understand what cash flow is, and where the cash is going to come from.
Third, think about sales ratios not about gross sale numbers.
Forth, think long term. If you just want to patch over dry spell till you find a job, forget it. It is a waste of your time and money. Go get a part time job at McDonalds or Menards until you find a full time gig.
Fifth. Your focus and your disciple are more important than anything else including perceived opportunities.
Sixth, when looking at a business, competition is good; it’s easier to beat the competition than to educate the market place.
Seventh If you’re a first time owner, it is better to do a Start-Up then to buy a business.
Eighth, your first business plan should be simple and written for you not a group of investors and 2 pagers max!
And ninth your time is more valuable than your money. Spend wisely.
I will take individual questions at larsonassoc1983@yahoo.com at no charge. This is only advice, I am NOT an attorney, and I am not an accountant. Any advice you get or use from me is at your own risk. I am only a business person that has made most to the mistakes a person can make and keep making new ones daily. But for forewarned, if you use this "service" I will be posting some or the questions and answers anonymously to a new blog which I feel can help others. No names, specific facts or figures will ever be posted. So your secrets will be quite safe.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, September 30, 2010
Tuesday, September 28, 2010
Merchandising Yourself On The Web
This is NOT about driving people to your web site or your online store. It IS about what you should be doing once they are there.
For this little blog I don’t care how you got the customer to your web site, be it typing your web address, key word search, pay for click, a link from your Social Media site, a reciprocal link, banner ad. I don’t care.
What I do care about is what they find once they arrive on your site.
1st, and your should have done this when you set up your site, is to know who your intended customer is and prethink their needs and wants. As a business it is JOB 1 to find the products and services of your target market. You either have it or you don’t. If you don’t, change your products or services OR if you don’t, change your target market to one that does. You need to think about what they have bought in the past and who they bought it from. Then you can start to have them buying from you.
2nd, understand you are selling more than a great product or service; you are really selling a solution. They have a need or pain and you are the great healer of that pain. So ask what is that pain, for me it is finding companies sales leads and companies that buy what they sell. What is yours?
3rd, Mix and match your products and services into a suite of services. I have a page on my site dedicated to that task, although I looked at it and I think I need to rework it. But, what are yours? Are you a plumber? If you’re fixing a sink, why not show new kitchen designs, if you sell closet shelving, why not show bedroom design. If you sell lamp shades, why not offer lighting design?
4th, Now sit down and take a breath. It is time checkup on yourself. It is a good idea to take the necessary time to search for your products or services in a key word search and then once your find your site (if you do) click though it to see how user friendly it really is, for you! If it is not friendly for you, think of your poor unsuspecting customer. Then ask a trusted friend who will be bluntly honest with you to do the same thing. And when they criticize your site, LISTEN.
5th, you need to prethink your customers. No one really goes to your site for fun; they go there to buy something. You might want to create buying categories such as “hard to shop for husbands” or “for the baseball creasy person” or “cooking 101” “even “the complete marathoner”. You can do the same for pricing, having inexpensive, mid range and high end areas on your site.
The key is to make yourself accessible for the customer to find what they want in the way they want.
Larson Notes & Satire: I don’t care what I want. Well I do, but not in that way. If I make my customer happy, I’m happy. If they buy from me, my reward is a sale and that makes me happy, and I hope it makes my customer happy with the service or product they have just contracted out for.
There is saying which I am almost sure you heard in one way shape of form “Walk a mile in your customers shoes”. Know them better than they know themselves. Pre think what is happening.
With Christmas right around the corner do you realize that the stores decided last January and February what you would be buying this year? Oh yes, all the big Christmas merchandising shows happen in January and February. The buyers came, looked about bought, back then!
Do what they do. Look at what is happening and prethink your business position. Pre think your merchandising. If you do this better than the competition (and can get the word out better than the competition) people will not only find you but buy more from you. Why? Because you fulfill their need.
Remember the Mickey Mouse Club closing: MIC, see you real soon, KEY, why because we like you….. and did you come back the next day?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
For this little blog I don’t care how you got the customer to your web site, be it typing your web address, key word search, pay for click, a link from your Social Media site, a reciprocal link, banner ad. I don’t care.
What I do care about is what they find once they arrive on your site.
1st, and your should have done this when you set up your site, is to know who your intended customer is and prethink their needs and wants. As a business it is JOB 1 to find the products and services of your target market. You either have it or you don’t. If you don’t, change your products or services OR if you don’t, change your target market to one that does. You need to think about what they have bought in the past and who they bought it from. Then you can start to have them buying from you.
2nd, understand you are selling more than a great product or service; you are really selling a solution. They have a need or pain and you are the great healer of that pain. So ask what is that pain, for me it is finding companies sales leads and companies that buy what they sell. What is yours?
3rd, Mix and match your products and services into a suite of services. I have a page on my site dedicated to that task, although I looked at it and I think I need to rework it. But, what are yours? Are you a plumber? If you’re fixing a sink, why not show new kitchen designs, if you sell closet shelving, why not show bedroom design. If you sell lamp shades, why not offer lighting design?
4th, Now sit down and take a breath. It is time checkup on yourself. It is a good idea to take the necessary time to search for your products or services in a key word search and then once your find your site (if you do) click though it to see how user friendly it really is, for you! If it is not friendly for you, think of your poor unsuspecting customer. Then ask a trusted friend who will be bluntly honest with you to do the same thing. And when they criticize your site, LISTEN.
5th, you need to prethink your customers. No one really goes to your site for fun; they go there to buy something. You might want to create buying categories such as “hard to shop for husbands” or “for the baseball creasy person” or “cooking 101” “even “the complete marathoner”. You can do the same for pricing, having inexpensive, mid range and high end areas on your site.
The key is to make yourself accessible for the customer to find what they want in the way they want.
Larson Notes & Satire: I don’t care what I want. Well I do, but not in that way. If I make my customer happy, I’m happy. If they buy from me, my reward is a sale and that makes me happy, and I hope it makes my customer happy with the service or product they have just contracted out for.
There is saying which I am almost sure you heard in one way shape of form “Walk a mile in your customers shoes”. Know them better than they know themselves. Pre think what is happening.
With Christmas right around the corner do you realize that the stores decided last January and February what you would be buying this year? Oh yes, all the big Christmas merchandising shows happen in January and February. The buyers came, looked about bought, back then!
Do what they do. Look at what is happening and prethink your business position. Pre think your merchandising. If you do this better than the competition (and can get the word out better than the competition) people will not only find you but buy more from you. Why? Because you fulfill their need.
Remember the Mickey Mouse Club closing: MIC, see you real soon, KEY, why because we like you….. and did you come back the next day?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, September 24, 2010
Want To Be Engaging? Cross-Channel!
As a person engaged heavily in Social Media Marketing I find it hard to track and do go tracking of ROI. There are tools that can track some of your activity but not all. If you want to go out and track all your sites, all your customers, all your prospects, all in one place I have 2 words for you; Good Luck!
All marketers actively maintain and growing in Social Media need to find a way to tie all their followers, friends and contacts out of Facebook, twitter, LinkedIn, MerchantCircle, Nings, etc together We need the ability to find who are the most socially connected, and of those who have the most far reaching tentacles into your target market. Quantity is not quality!
Conversations with prospects or current customers, your content is your best way and road to engaging them in and beyond the confines of only 1 networking site. Your are not just talking to them one on one but in many cases you are talking to their entire network of followers all at the same time. (Do I see a reverse funnel here?) As any good marketer knows building relations and creating a trust are the bedrock of your efforts of engagement.
As Social Media grows your ability to connect with your prospect in an open and relevant conversation opens up more possibilities in a scalable electronic conversation of transparency.
Larson Notes & Satire: It is no longer good enough to be creative in your advertising and marketing attack. OMG now you have to be real and honest. If not, you will get blasted in the deep reaching world of Social Media. More than one company has felt the wrath of Social Media Justice. Heck I have my own digs with Dr. Pepper and Motel 6 going not to mention American Standard.
So what can you do? Be open, be honest, be engaging and be as transparent as you can.
If you though Pinocchio’s nose got big when he told a lie, Go on and see what happens in a Social Media context.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
All marketers actively maintain and growing in Social Media need to find a way to tie all their followers, friends and contacts out of Facebook, twitter, LinkedIn, MerchantCircle, Nings, etc together We need the ability to find who are the most socially connected, and of those who have the most far reaching tentacles into your target market. Quantity is not quality!
Conversations with prospects or current customers, your content is your best way and road to engaging them in and beyond the confines of only 1 networking site. Your are not just talking to them one on one but in many cases you are talking to their entire network of followers all at the same time. (Do I see a reverse funnel here?) As any good marketer knows building relations and creating a trust are the bedrock of your efforts of engagement.
As Social Media grows your ability to connect with your prospect in an open and relevant conversation opens up more possibilities in a scalable electronic conversation of transparency.
Larson Notes & Satire: It is no longer good enough to be creative in your advertising and marketing attack. OMG now you have to be real and honest. If not, you will get blasted in the deep reaching world of Social Media. More than one company has felt the wrath of Social Media Justice. Heck I have my own digs with Dr. Pepper and Motel 6 going not to mention American Standard.
So what can you do? Be open, be honest, be engaging and be as transparent as you can.
If you though Pinocchio’s nose got big when he told a lie, Go on and see what happens in a Social Media context.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, September 23, 2010
Ongoing Conversation To Engage
If you are lucky enough to be en a thriving and engage social networking group you need to be part to the conversation to grasp a hold of your share to the potential sales. By being engaged you help to create brand loyalty. This form or WOM (word of mouth) marketing can really drive your sales once you cross over to the reverse funnel syndrome. Yet there are a few basic pattern flows you need to be following.
You need to have a long term commitment to the community you are engaging in and are involved in. You are not there not to be one hit wonder one a one month flash in the pan. You’re there to build relationships with your audience and your friends. You can do things like exclusive coupons to those who are in the group and have “friended” you and other site promotions but you need to keep building your base by giving value to their reason for having you as their friend, and this value can only come in the way of good content and good conversation.
In the channel of Social Media Marketing your community is not a campaign. This is not TV or radio where you are talking at your audience. In Social Media you are marketing WITH your audience. Your efforts in customer relationships are the community’s responsibility as a whole, not yours alone. As you cross “platform” into possible different clubs and groups within the community you will be engaged in and with different people promoting different “agendas”. Respond in kind. Don’t be a Social Media bully. The members will shut you down if the Monitor doesn’t do it first.
Your Branding, your PR, your Customer Service all become points of value to this Social Media community. Your digital community will take time to care and nurture but in the end can be well worth the effort in evolving friends and sales.
Larson Notes & Satire: Now I am not saying to be totally mercenary and not be friends with those you are involved with on Social Media sites. After all we CAN sell to our friends, can’t we?
Yet, by being committed, offering ongoing value and involving others into the conversation, you can go a long way to helping your brand to bring in positive results and benefits.
Look at me; will your business even have need of a telesales company? For 95% of you, probably not. BUT I’ll bet my bottom dollar that your business printer or graphic studio could use my services.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
You need to have a long term commitment to the community you are engaging in and are involved in. You are not there not to be one hit wonder one a one month flash in the pan. You’re there to build relationships with your audience and your friends. You can do things like exclusive coupons to those who are in the group and have “friended” you and other site promotions but you need to keep building your base by giving value to their reason for having you as their friend, and this value can only come in the way of good content and good conversation.
In the channel of Social Media Marketing your community is not a campaign. This is not TV or radio where you are talking at your audience. In Social Media you are marketing WITH your audience. Your efforts in customer relationships are the community’s responsibility as a whole, not yours alone. As you cross “platform” into possible different clubs and groups within the community you will be engaged in and with different people promoting different “agendas”. Respond in kind. Don’t be a Social Media bully. The members will shut you down if the Monitor doesn’t do it first.
Your Branding, your PR, your Customer Service all become points of value to this Social Media community. Your digital community will take time to care and nurture but in the end can be well worth the effort in evolving friends and sales.
Larson Notes & Satire: Now I am not saying to be totally mercenary and not be friends with those you are involved with on Social Media sites. After all we CAN sell to our friends, can’t we?
Yet, by being committed, offering ongoing value and involving others into the conversation, you can go a long way to helping your brand to bring in positive results and benefits.
Look at me; will your business even have need of a telesales company? For 95% of you, probably not. BUT I’ll bet my bottom dollar that your business printer or graphic studio could use my services.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday, September 21, 2010
What Happens After Facebook and Twitter?
Yes there is more to Social Media Marketing than Facebook, Twitter and yes nings.
Marketers who think that their social media needs are covered with Twitter and Facebook are only part of the way into what Social Media can achieve. In only a few short years the tools of Web2.0 have penetrated life on the web as some would never expected. You as a business owner and marketer need to find your special way to get your message out and your message heard using this new way of prospect penetration.
Starting with your web site as the fist “touch point” of your company’s exposure. You need to build up form that base.
As part of a social online community you should be building and channeling your message directly into and around your company web site. The primary object is to create a rewarding experience for your prospect as well as your client.
In the drive point everything you can BACK to your web site. Link link link and give online value.
Larson Notes & Satire: If you look at what I got going Social Media wise; I link my Facebook Fan page http://www.facebook.com/LarsonAndAssociatesFans into my twitter page https://twitter.com/LarsonAssociate which feeds into my LinkedIn account. http://www.linkedin.com/in/larsonassociates . Depending on what I want I can add any comment long that line to list to 1 or all 3. As for the nings and MerchantCircle these are mainly to feed into my web site and with the links build up my sites rankings.
So now you’re wondering what value can I give? I in this case can be you or me. Well look at me. Here I am an old school target marketing / telesales company, why would anyone want to keep going back to MY site?
Funny you should ask. Now the first page is well, pretty standard, www.larsonassociates.ws . And when I look at it so is the second page http://www.larsonassociates.ws/attack which outlines what we do.
But that is where we start to differentiate. The 3rd page http://www.larsonassociates.ws/Printing_Telesales targets our primary target base that being printers.
It is not till you get to page 6 http://www.larsonassociates.ws/marketing_tools that there is a real reason after you read the front pagers to keep coming back because page 6 has 122 marketing weapons. I think I need to add a few more but I will look into that later.
Page 7 http://www.larsonassociates.ws/blogs are blogs that have gotten featured somewhere, heck even here with links to the respective site that featured it. This page is always changing.
And finally on page 10 we have the total Larson Blog http://www.larsonassociates.ws/Larsonssalesmarketingblog . I was using Google Blog spot http://larsonassociates.blogspot.com as my official blog but finally got one actually on the web site. Still post the same material to the Google Blog as I have some loyal readers there.
Now if I can give people a reason to keep company back to my B2B site you surely can. If you can’t think of anything give me a call. I know I can come up with an idea or two or three, but it will cost you. Lol.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Marketers who think that their social media needs are covered with Twitter and Facebook are only part of the way into what Social Media can achieve. In only a few short years the tools of Web2.0 have penetrated life on the web as some would never expected. You as a business owner and marketer need to find your special way to get your message out and your message heard using this new way of prospect penetration.
Starting with your web site as the fist “touch point” of your company’s exposure. You need to build up form that base.
As part of a social online community you should be building and channeling your message directly into and around your company web site. The primary object is to create a rewarding experience for your prospect as well as your client.
In the drive point everything you can BACK to your web site. Link link link and give online value.
Larson Notes & Satire: If you look at what I got going Social Media wise; I link my Facebook Fan page http://www.facebook.com/LarsonAndAssociatesFans into my twitter page https://twitter.com/LarsonAssociate which feeds into my LinkedIn account. http://www.linkedin.com/in/larsonassociates . Depending on what I want I can add any comment long that line to list to 1 or all 3. As for the nings and MerchantCircle these are mainly to feed into my web site and with the links build up my sites rankings.
So now you’re wondering what value can I give? I in this case can be you or me. Well look at me. Here I am an old school target marketing / telesales company, why would anyone want to keep going back to MY site?
Funny you should ask. Now the first page is well, pretty standard, www.larsonassociates.ws . And when I look at it so is the second page http://www.larsonassociates.ws/attack which outlines what we do.
But that is where we start to differentiate. The 3rd page http://www.larsonassociates.ws/Printing_Telesales targets our primary target base that being printers.
It is not till you get to page 6 http://www.larsonassociates.ws/marketing_tools that there is a real reason after you read the front pagers to keep coming back because page 6 has 122 marketing weapons. I think I need to add a few more but I will look into that later.
Page 7 http://www.larsonassociates.ws/blogs are blogs that have gotten featured somewhere, heck even here with links to the respective site that featured it. This page is always changing.
And finally on page 10 we have the total Larson Blog http://www.larsonassociates.ws/Larsonssalesmarketingblog . I was using Google Blog spot http://larsonassociates.blogspot.com as my official blog but finally got one actually on the web site. Still post the same material to the Google Blog as I have some loyal readers there.
Now if I can give people a reason to keep company back to my B2B site you surely can. If you can’t think of anything give me a call. I know I can come up with an idea or two or three, but it will cost you. Lol.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, September 16, 2010
Handling The Sales Objection
You want them, you really do, the SALES OJECTION. Embrace the objections of your prospects and customers. This is how you know they are involved n the buying process and that the sale is moving forward.
You need to get your head on and looking forward. Every day on the job you hear the same old objections. You hear them but do you do anything about them? They are the stepping stone to bringing you more business. Objections confirm the need or the desire for your product or service to the customer and help you decide on the next step(s) you need take. It's your responses to the objections that help make or break their buying decision.
This is the reason the responses to your top objections you hear most often should not only be written down but so to should the answers. Plan and prepare yourself to help more the customer though the buying process.
Then when asked you can be ready and not fumbling around your head looking for the answers. Then, pause as if you are reflecting on the question. This shows an overall respect for the customer and for the objection that validates the customer's concern.
Once you have all these questions and answers writing down, practice the delivery of each response. Get genuine feedback, make appropriate changes and then practice the delivery of your responses until they sound natural and responsive not a well rehearsed push-back.
Selling is about helping your prospects and customers solve a problem. If you sell this way, everyone is a winner.
Larson Notes & Satire: Embrace the objection. Let it flow with you and though you. Sort of like the Force in Star Wars. You are moving within that higher sales realm. You are not at war with your customers. When I’m selling I am now consultant to them in my area of expertise. I have attained a status where I am a trusted advisor. With that status comes great responsibility. Now your whole object with your customer is to advice what is best for them, no matter what. If your service or product is not the best one, you need to be (bluntly) honest with them and more importantly yourself and step back and make the right decision. If you can do that, you will make more sales for a longer period of time then you can even begin to dream of.
Need sales help? This is why we started up our “Virtual Sales Manager” and our “Outsource The Sales Department” services. (B2B only)
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
You need to get your head on and looking forward. Every day on the job you hear the same old objections. You hear them but do you do anything about them? They are the stepping stone to bringing you more business. Objections confirm the need or the desire for your product or service to the customer and help you decide on the next step(s) you need take. It's your responses to the objections that help make or break their buying decision.
This is the reason the responses to your top objections you hear most often should not only be written down but so to should the answers. Plan and prepare yourself to help more the customer though the buying process.
Then when asked you can be ready and not fumbling around your head looking for the answers. Then, pause as if you are reflecting on the question. This shows an overall respect for the customer and for the objection that validates the customer's concern.
Once you have all these questions and answers writing down, practice the delivery of each response. Get genuine feedback, make appropriate changes and then practice the delivery of your responses until they sound natural and responsive not a well rehearsed push-back.
Selling is about helping your prospects and customers solve a problem. If you sell this way, everyone is a winner.
Larson Notes & Satire: Embrace the objection. Let it flow with you and though you. Sort of like the Force in Star Wars. You are moving within that higher sales realm. You are not at war with your customers. When I’m selling I am now consultant to them in my area of expertise. I have attained a status where I am a trusted advisor. With that status comes great responsibility. Now your whole object with your customer is to advice what is best for them, no matter what. If your service or product is not the best one, you need to be (bluntly) honest with them and more importantly yourself and step back and make the right decision. If you can do that, you will make more sales for a longer period of time then you can even begin to dream of.
Need sales help? This is why we started up our “Virtual Sales Manager” and our “Outsource The Sales Department” services. (B2B only)
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, September 15, 2010
Supporting Your Brand On Social Media Sites
Here we are, trying to work our way though a wide world of web confusion. Everyone claiming to be an expert who can grab a mouse and a keyboard and get online.
You want a solid following in your Social Media Marketing efforts? Ok, try this; realize that the broadcast approach is no long as relevant as it once was. Even E-Mail needs to be keyed in and tailored to the recipient or it gets dumped into the spam box.
Not just your group of friends and followers but the entire group of members is there looking over your involvement. These are not just names on a screen but real people. My suggestion is that you focus on acquiring the data of people who are interested in your brand, your service, your product, your company.
Don’t be shy. Directly ask for contact information to engage in a solid pointed conversation. It needs to be real and relevant and work across all platforms you are engaged with.
And as you do it all funnels down to this: I you are asking people so sign up to be your friend or follower, then you need to make the most of that opportunity by using the engagement to give them a value proportion on what you can to for them.
Larson Notes & Satire: It is not about you. It is all about them. It always has been. Even before the web. Before social media, it was about them. Whenever you engage in any kind of sales or marketing effort it is about the customer. If you can solve their problem, take away their pain, help make them happy, they will love you and buy from you.
Marketing and sales is not about what is good for you. The customer, the buyer could care less about what you need. They care what is important to them at that very minute. Business is not about being concerned about what you want out of life, but what other people, who happen to be your target market need and want. Get this straight and as a result you will get what you want 10 times over.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
You want a solid following in your Social Media Marketing efforts? Ok, try this; realize that the broadcast approach is no long as relevant as it once was. Even E-Mail needs to be keyed in and tailored to the recipient or it gets dumped into the spam box.
Not just your group of friends and followers but the entire group of members is there looking over your involvement. These are not just names on a screen but real people. My suggestion is that you focus on acquiring the data of people who are interested in your brand, your service, your product, your company.
Don’t be shy. Directly ask for contact information to engage in a solid pointed conversation. It needs to be real and relevant and work across all platforms you are engaged with.
And as you do it all funnels down to this: I you are asking people so sign up to be your friend or follower, then you need to make the most of that opportunity by using the engagement to give them a value proportion on what you can to for them.
Larson Notes & Satire: It is not about you. It is all about them. It always has been. Even before the web. Before social media, it was about them. Whenever you engage in any kind of sales or marketing effort it is about the customer. If you can solve their problem, take away their pain, help make them happy, they will love you and buy from you.
Marketing and sales is not about what is good for you. The customer, the buyer could care less about what you need. They care what is important to them at that very minute. Business is not about being concerned about what you want out of life, but what other people, who happen to be your target market need and want. Get this straight and as a result you will get what you want 10 times over.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday, September 14, 2010
Baker’s Dozen For Better E-Commerce
1) Put some pop into your merchandising. Online merchandising must be sure to have your content in place completely to make up for the fact that your products are not actually in front of a person for them to touch and feel. You need to make a connection with the prospect/customer. Start slow if you need to adding one product at a time and making the necessary content complete. If that means you only post 25 products out of a possible 10,000 so be it but if you do it right maybe you can do better than online conversion rates that sit at 2%-3%.
2) Opening the doors! When you open up your online store it is similar to opening up a new location to a Brick and Mortar store. When you roll out new products or a special sale it is the same as you do in a physical location. If you done marketing it out to people they will not find you. As a “store” owner you would not just sit back and hope people to walk in your doors. You would do a little research, develop a plan to reach customers through a variety of marketing and advertising channels available, the same is needed for your online store. You need to get the word out, build awareness and attract your customers with targeted on and off line media that pulls them into your online store, you know things like search and social media marketing efforts.
3) Pay the price to win. Getting paid has gotten more interesting over the last few years. Talk about options? Lol. It is no longer a credit card only world. Visa, Master Card, American Express, Discover card, then add in PayPal, an online check payment and with all this you need to have a secure site so your customer’s information does not get stolen. Fun, huh? If you don’t do what is necessary on the back end you will lose customers faster than you will ever believe, and with the advent of Social Media your reputation will bottom out faster that ever imaginable.
4) E-Mail? Yes? E-Mail can and should be sued to send out your market messages, your coupons your specials, your introduction of new products all helping to build a loyal online customer base. E-Mail can run from attracting shoppers and customers with timely relevant offers keeping them informed on other possible other products that fit in with what they have already purchased. Use it as a marketing channel to connect, attract, engage, and serve your customers, not pushing them away.
5) Integrate your data. Blend your data from online and offline together. Your goal is to get to know your customer and be able to communicate with them across all channels of attack be it social media, direct mail, email to coupons. If you are listening to what your customers are saying and watching what they are dong you have a better chance to communicate in a way they want to hear from you. You become a valued service provider rather than a marketing blaster.
6) Tag thoroughly. If you use them properly ALT tags will tell the search engines what is in the content of your phones and or video and this is very effective and important. If your are selling bread makers and you just say “bread machine” your just another bread machine on line, but is you go the distance and put in an ALT tag describing the model number you will be more successful. The more specific you are the better off you are
7) Paid Search can work. A customer looking for a specific product or service will start with a search so you need to meet them where they are looking. Now I will grant you that some people will not look at you just because you did a paid search. (Google, Yahoo and Bing have an idea for you on that problem if you want to talk to me) but still in and of itself a paid search can reach your targeted audience with pinpoint accuracy that you can’t get another way.
8) Getting URL’s that are search friendly. I don’t care what you sell or do, if you have a URL that is search friendly you can drive up your web page big time. Search engines tend to have difficulties with longer, complicated URL’s that simple short ones. Likewise getting a URL with your product or service name can booster your chances of a higher ranking.
9) Make your site easy to navigate and search. If your site is easy to use, this can be one of your greatest assets and tools. More sales and abandoned shopping carts happen because of poorly designed web site that any other reason. And if you’re not sure about your site, go on it and buy something. If you can’t navigate it, you can bet your bottom dollar your customers can’t either.
10) Put Social Media into place. Social Media is there to help you if you help others. It brings you closer to your potential customers than you might (really) what to be. If you’re out there, listening to what people are saying about not only you but about your (kind) of product of service you can circumnavigate the conversation and work with it to bring you new customers. Twitter, Facebook, LinkedIn, MerchantCircle, Nings etc. they are all there for you to use so sit down and become a major player not a player.
11) Reviews. Review can and do have a major impact on sales. They can be good or bad and they can change overnight. If someone goes and says this bread machine burnt my bread you need to explain but at the same time if you get a review that says this bread machine lets me wake up every morning to the smell and taste of wonderful fresh bread. Run with it!
12) Stop shopping cart abandonment. Sometimes customers put things in a shopping cart to just consider them for purchase. You need to keep marketing in the shopping cart, Do something like putting a picture in the cart so they can “see” what they are buying. You can trigger a follow up email on what they put in their cart, of offer a live chat option as they wonder down the aisle for customers that have things sitting in a cart. The idea is to keep connected at all times
13) Use analytic tools. You need to know what is going on. Use the tools that are out there for you. Who, What, When and How. Web analytics are the difference between knowing and guessing whet to put your marketing dollars. Only 1 out of 5 companies have a strategy in using web analytics. Try this, of all the items you can be monitoring, measure only a couple critical parts of the metrics. Don’t go nuts with over analyzing.
Larson Notes & Satire: Now sit back and take a deep breath. Heck why not sit back and have a cup of coffee with that deep breath. I know that is how I like to take my deep breaths. You don’t need to put all this into place today, even if you might feel you should have done it yesterday. Every day I think of things and want to be doing finding ways to be making improvements to my own marketing plan. Don’t think I’m doing all this stuff or that I am doing it right. In writing this blog today I as usual found areas that I need to improve on and put into place. I mean REALLY need to put into place and improve on. Marketing and more so web marketing is a process, it’s the great experiment of you verse your competition and yes winner does take “all” the sales but you can get better the more you’re in the game.
And if you need help, heck, you could even call a company like mine. I’ll be happy to take your money to do things that from the most part you could be doing for yourself, if you have the time to do them. I’ll even buy you a cup of coffee as you breathe a sigh of relief.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
2) Opening the doors! When you open up your online store it is similar to opening up a new location to a Brick and Mortar store. When you roll out new products or a special sale it is the same as you do in a physical location. If you done marketing it out to people they will not find you. As a “store” owner you would not just sit back and hope people to walk in your doors. You would do a little research, develop a plan to reach customers through a variety of marketing and advertising channels available, the same is needed for your online store. You need to get the word out, build awareness and attract your customers with targeted on and off line media that pulls them into your online store, you know things like search and social media marketing efforts.
3) Pay the price to win. Getting paid has gotten more interesting over the last few years. Talk about options? Lol. It is no longer a credit card only world. Visa, Master Card, American Express, Discover card, then add in PayPal, an online check payment and with all this you need to have a secure site so your customer’s information does not get stolen. Fun, huh? If you don’t do what is necessary on the back end you will lose customers faster than you will ever believe, and with the advent of Social Media your reputation will bottom out faster that ever imaginable.
4) E-Mail? Yes? E-Mail can and should be sued to send out your market messages, your coupons your specials, your introduction of new products all helping to build a loyal online customer base. E-Mail can run from attracting shoppers and customers with timely relevant offers keeping them informed on other possible other products that fit in with what they have already purchased. Use it as a marketing channel to connect, attract, engage, and serve your customers, not pushing them away.
5) Integrate your data. Blend your data from online and offline together. Your goal is to get to know your customer and be able to communicate with them across all channels of attack be it social media, direct mail, email to coupons. If you are listening to what your customers are saying and watching what they are dong you have a better chance to communicate in a way they want to hear from you. You become a valued service provider rather than a marketing blaster.
6) Tag thoroughly. If you use them properly ALT tags will tell the search engines what is in the content of your phones and or video and this is very effective and important. If your are selling bread makers and you just say “bread machine” your just another bread machine on line, but is you go the distance and put in an ALT tag describing the model number you will be more successful. The more specific you are the better off you are
7) Paid Search can work. A customer looking for a specific product or service will start with a search so you need to meet them where they are looking. Now I will grant you that some people will not look at you just because you did a paid search. (Google, Yahoo and Bing have an idea for you on that problem if you want to talk to me) but still in and of itself a paid search can reach your targeted audience with pinpoint accuracy that you can’t get another way.
8) Getting URL’s that are search friendly. I don’t care what you sell or do, if you have a URL that is search friendly you can drive up your web page big time. Search engines tend to have difficulties with longer, complicated URL’s that simple short ones. Likewise getting a URL with your product or service name can booster your chances of a higher ranking.
9) Make your site easy to navigate and search. If your site is easy to use, this can be one of your greatest assets and tools. More sales and abandoned shopping carts happen because of poorly designed web site that any other reason. And if you’re not sure about your site, go on it and buy something. If you can’t navigate it, you can bet your bottom dollar your customers can’t either.
10) Put Social Media into place. Social Media is there to help you if you help others. It brings you closer to your potential customers than you might (really) what to be. If you’re out there, listening to what people are saying about not only you but about your (kind) of product of service you can circumnavigate the conversation and work with it to bring you new customers. Twitter, Facebook, LinkedIn, MerchantCircle, Nings etc. they are all there for you to use so sit down and become a major player not a player.
11) Reviews. Review can and do have a major impact on sales. They can be good or bad and they can change overnight. If someone goes and says this bread machine burnt my bread you need to explain but at the same time if you get a review that says this bread machine lets me wake up every morning to the smell and taste of wonderful fresh bread. Run with it!
12) Stop shopping cart abandonment. Sometimes customers put things in a shopping cart to just consider them for purchase. You need to keep marketing in the shopping cart, Do something like putting a picture in the cart so they can “see” what they are buying. You can trigger a follow up email on what they put in their cart, of offer a live chat option as they wonder down the aisle for customers that have things sitting in a cart. The idea is to keep connected at all times
13) Use analytic tools. You need to know what is going on. Use the tools that are out there for you. Who, What, When and How. Web analytics are the difference between knowing and guessing whet to put your marketing dollars. Only 1 out of 5 companies have a strategy in using web analytics. Try this, of all the items you can be monitoring, measure only a couple critical parts of the metrics. Don’t go nuts with over analyzing.
Larson Notes & Satire: Now sit back and take a deep breath. Heck why not sit back and have a cup of coffee with that deep breath. I know that is how I like to take my deep breaths. You don’t need to put all this into place today, even if you might feel you should have done it yesterday. Every day I think of things and want to be doing finding ways to be making improvements to my own marketing plan. Don’t think I’m doing all this stuff or that I am doing it right. In writing this blog today I as usual found areas that I need to improve on and put into place. I mean REALLY need to put into place and improve on. Marketing and more so web marketing is a process, it’s the great experiment of you verse your competition and yes winner does take “all” the sales but you can get better the more you’re in the game.
And if you need help, heck, you could even call a company like mine. I’ll be happy to take your money to do things that from the most part you could be doing for yourself, if you have the time to do them. I’ll even buy you a cup of coffee as you breathe a sigh of relief.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, September 10, 2010
Hard Ball Marketing
There seems to be a glimmer hope out there for our economy. So do you jump in head first and go creasy? You might just want to keep in mind that we aren’t out of the woods just yet. As a businesses that has weathered the storm the storm so far, you have not done it out of sheer luck. Marketing requires a certain amount of careful planning and calculation. There are several things to keep in mind when putting into place any marketing strategy.
Customer Retention – Remember that when the economy gets tight, companies are going to start looking for places to cut back. This could include eliminating the need for you, or attempting to find a less expensive alternative to you. You as a business owner or marketing pro need to strut your stuff a little as to the reasons why you’re worth it. The flip coin is that this also gives you an opportunity to reach new customers who may be looking for alternatives to a competitor.
Avoid Excess – During difficult periods, people like to be reminded of the good old days. When the customer must be monitoring his budget, a business that comes across as excessive may only serve to alienate a customer rather than attract one. The key is moderation in all things. People are being more judicious with their money, and a business must be careful not to come across as irresponsible during tough times.
Use Your Available Resources – While the opportunity for speedy growth might not seem quite so present, you need reexamine all of the resources you have at your disposal. Options that may have been previously overlooked or disregarded may look pretty good right now. This holds especially true for the less digital methods of marketing such as direct mail, newspaper ads and participation in local events. People like knowing that there are human beings behind a business, and the push to support small local businesses risen since the start of the current recession.
By being mindful of the circumstances of the average person, almost any business can find the means to stay afloat in today’s marketplace. By using simple ideas, we can push through the tough times and find a better world waiting for us on the other side.
Larson Notes & Satire: Everything and I mean everything needs to be under the microscope, Can you or your business afford to be Mr. or Ms. nice guy? If there is no payback what are you doing it for? Think about it. Its only your business that is at stake.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Customer Retention – Remember that when the economy gets tight, companies are going to start looking for places to cut back. This could include eliminating the need for you, or attempting to find a less expensive alternative to you. You as a business owner or marketing pro need to strut your stuff a little as to the reasons why you’re worth it. The flip coin is that this also gives you an opportunity to reach new customers who may be looking for alternatives to a competitor.
Avoid Excess – During difficult periods, people like to be reminded of the good old days. When the customer must be monitoring his budget, a business that comes across as excessive may only serve to alienate a customer rather than attract one. The key is moderation in all things. People are being more judicious with their money, and a business must be careful not to come across as irresponsible during tough times.
Use Your Available Resources – While the opportunity for speedy growth might not seem quite so present, you need reexamine all of the resources you have at your disposal. Options that may have been previously overlooked or disregarded may look pretty good right now. This holds especially true for the less digital methods of marketing such as direct mail, newspaper ads and participation in local events. People like knowing that there are human beings behind a business, and the push to support small local businesses risen since the start of the current recession.
By being mindful of the circumstances of the average person, almost any business can find the means to stay afloat in today’s marketplace. By using simple ideas, we can push through the tough times and find a better world waiting for us on the other side.
Larson Notes & Satire: Everything and I mean everything needs to be under the microscope, Can you or your business afford to be Mr. or Ms. nice guy? If there is no payback what are you doing it for? Think about it. Its only your business that is at stake.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, September 9, 2010
Check Your Backlinks
Visibility on search engines is easy to measure, and can provide some insight towards improving traffic.
This little Backlink checker tool that was forwarded to me (http://www.searchbliss.com/seo-tools/popularity.asp ) that will help you find out how your site needs to improve. It is fun going though your site to find all the errors
First you can check your links that are going back to your page. Mine list out at:
Site: larsonassociates.ws
Engine Incoming Links
All the Web: 3
Google/AOL: 1
Yahoo!/AltaVista/Fast: 293
Total: 297
Limited Presence 0 - 1,000 Average Presence 1,001 - 5,000
Above Avg. Presence 5,001 - 20,000 Contender 20,001 - 100,000
Player 100,001 - 500,000 900 lb. Gorilla 500,001
Next you can do a Search Saturation Check for your site. Search engine saturation simply refers to the number of pages a given search engine has in its index for your website domain. Mine came up at:
Site: larsonassociates.ws
Engine Indexed Pages
All the Web: 13
Google/AOL/HotBot: 24
Bing (MSN): 11
Yahoo!/AltaVista/Fast: 13
Total: 61
Next you can do a Blog Search Check for your site, Checking your website's backlinks in the major blog search engines and social bookmarking sites. Again mine came up with:
Engine Incoming Links
del.icio.us: 0
Diigo: 0
Google Blog Search: 53
IceRocket: 14
Total: 67
Next on the list is a Google Backlinks Checker. What is the Google Back Links Checker? Google backlinks simply refers to the number of out going links to your website domain from other websites indexed by Google. The results on Google's data centers will vary during their back link updates until their main index (www.google.com) is updated. Mine came up with goose eggs:
Google Data Centers Backward Links
www.google.com 0
72.14.203.99 0
72.14.203.104 0
66.102.9.99 0
66.102.7.104 0
66.102.11.104 0
66.102.9.147 0
66.102.9.104 0
And the last tool in this little site is a Monitor for your Search Engine Ranking You can monitor any website's ranking on Google, Yahoo! and Bing using multiple keywords and phrases. Only the first 50 results in the SERPs (search engine result pages) on Google, Yahoo! and Bing will be checked for search engine placement.
Keyword: telesales for printers
Google 4
Yahoo 1
Bing 1
Keyword Density Analyzer
Analyze and check any website's keyword density. Easily check and analyze your website's keyword density with this free tool. The website's title tag, meta tags, page text, link text, and images alt tags will be analyzed.
Search Engine Submitter. Instantly submit your website URL for free to the selected search engines listed below. (see site) I use a different tool to do this but it is here.
Google Dance Tool
Check your website's keyword ranking in Google and several Google data centers for changes in the search engine result pages (SERPs).
Website: larsonassociates.ws
Keywords: telesales for printers
Google Domain Status
www.google.com Page 1
Domain Name Suggestions for "telesales for printers"
Meta Tags Check for "telesales for printers"
Find Back Links using "telesales for printers"
Blog Search Check for "larsonassociates.ws"
Google Backlinks Check for "larsonassociates.ws"
SEO Domain Name Ideas and Suggestions Tool. If you Are you looking to register the perfect domain name for SEO? Find available domains for free using our SEO domain name suggestion tool. All domain name ideas are generated from your keywords and are available for registration.
I got:
Available Domain Names
TelesalesForGovernorPrinters.com
TelesalesForGovernorPrinters.org
TelesalesForGovernorPrinters.net
TelesalesForKidsPrinters.com
TelesalesForCollegePrinters.com
TelesalesForHirePrinters.com
TelesalesTipsForPrinters.com
TelesalesForChristPrinters.com
TelesalesForKidsPrinters.org
TelesalesForKidsPrinters.net
TelesalesForCollegePrinters.org
TelesalesForHirePrinters.org
TelesalesForCollegePrinters.net
TelesalesForHirePrinters.net
Telesales-For-Kids-Printers.com
TelesalesTipsForPrinters.org
TelesalesForChristPrinters.org
TelesalesTipsForPrinters.net
Telesales-For-College-Printers.com
TelesalesForChristPrinters.net
Telesales-For-Hire-Printers.com
TelsalesForCharityPrinters.com
Meta Tags Check for "telesales for printers"
Title and Meta Tags
Title: Larson & Associates
Keyword/Phrase NOT Found!
Total Words in Title Tag: 3
WARNING: 3 Words is TOO FEW, Try no less than 4 for good results.
Description: Targeted telemarketing company A telemarketing company that knows understands and puts into practice targeted marketing programs designed to get new customers and build sales fast We make good companies great and great companies even better with telemarketing and targeted direct mail programs Our focus is Printers Advertising Agencies Graphic Studios Advertising Specialties Trade Show Booth Builder Sign Shops and other businesses in graphic and creative and related industries We know you we understand you we can sell you
Keyword/Phrase NOT Found!
Total Words in Description Meta Tag: 80
WARNING: 80 Words is TOO MANY, Try no more than 35 for good results.
Keywords: Telemarketing Outbound Telemarketing printing sales leads outbound telemarketing service us telemarketing company outsourced sales force business growth Target Marketing Target Marketing Service direct mail programs Wave Mailing Programs Target Marketing Attack direct mail Guerrilla Marketing b2b marketing sales outsourcing Chicago United States Illinois Palatine chicagoland chicago metro New account acquisition nitch marketing Advertising Telesales Postcards Fulfillment B2B business two business Trade Show Call Back Orphan Account Selling List Procurement Multimedia Development Search Engine Submission Web site optimization Web Site Design virtual sales manager
Keyword/Phrase NOT Found!
Total Words in Keyword Meta Tag: 83
WARNING: 83 Words is TOO MANY, Try no more than 50 for good results.
Keyword Ranking Check
Verify your website's keyword ranking with the Internet's Top Search Engines and Directories using this free keyword verification service.
Site to verify: larsonassociates.ws
Keyword/Phrase: telesales for printers
Engine Status
All the Web: Page 1
AltaVista: Page 1
Google/AOL/HotBot: Page 1
Bing (MSN): Page 1
Yahoo!: Page 1
Larson Notes & Satire: Now its your turn. To me web ranking and scratching my way up the totem pole of web ranking on yahoo, google and bing is a game. A game I am learning to play well. I always find mistakes so I can fix them to get better and higher (like my meta tags). Now fixed and done.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
This little Backlink checker tool that was forwarded to me (http://www.searchbliss.com/seo-tools/popularity.asp ) that will help you find out how your site needs to improve. It is fun going though your site to find all the errors
First you can check your links that are going back to your page. Mine list out at:
Site: larsonassociates.ws
Engine Incoming Links
All the Web: 3
Google/AOL: 1
Yahoo!/AltaVista/Fast: 293
Total: 297
Limited Presence 0 - 1,000 Average Presence 1,001 - 5,000
Above Avg. Presence 5,001 - 20,000 Contender 20,001 - 100,000
Player 100,001 - 500,000 900 lb. Gorilla 500,001
Next you can do a Search Saturation Check for your site. Search engine saturation simply refers to the number of pages a given search engine has in its index for your website domain. Mine came up at:
Site: larsonassociates.ws
Engine Indexed Pages
All the Web: 13
Google/AOL/HotBot: 24
Bing (MSN): 11
Yahoo!/AltaVista/Fast: 13
Total: 61
Next you can do a Blog Search Check for your site, Checking your website's backlinks in the major blog search engines and social bookmarking sites. Again mine came up with:
Engine Incoming Links
del.icio.us: 0
Diigo: 0
Google Blog Search: 53
IceRocket: 14
Total: 67
Next on the list is a Google Backlinks Checker. What is the Google Back Links Checker? Google backlinks simply refers to the number of out going links to your website domain from other websites indexed by Google. The results on Google's data centers will vary during their back link updates until their main index (www.google.com) is updated. Mine came up with goose eggs:
Google Data Centers Backward Links
www.google.com 0
72.14.203.99 0
72.14.203.104 0
66.102.9.99 0
66.102.7.104 0
66.102.11.104 0
66.102.9.147 0
66.102.9.104 0
And the last tool in this little site is a Monitor for your Search Engine Ranking You can monitor any website's ranking on Google, Yahoo! and Bing using multiple keywords and phrases. Only the first 50 results in the SERPs (search engine result pages) on Google, Yahoo! and Bing will be checked for search engine placement.
Keyword: telesales for printers
Google 4
Yahoo 1
Bing 1
Keyword Density Analyzer
Analyze and check any website's keyword density. Easily check and analyze your website's keyword density with this free tool. The website's title tag, meta tags, page text, link text, and images alt tags will be analyzed.
Search Engine Submitter. Instantly submit your website URL for free to the selected search engines listed below. (see site) I use a different tool to do this but it is here.
Google Dance Tool
Check your website's keyword ranking in Google and several Google data centers for changes in the search engine result pages (SERPs).
Website: larsonassociates.ws
Keywords: telesales for printers
Google Domain Status
www.google.com Page 1
Domain Name Suggestions for "telesales for printers"
Meta Tags Check for "telesales for printers"
Find Back Links using "telesales for printers"
Blog Search Check for "larsonassociates.ws"
Google Backlinks Check for "larsonassociates.ws"
SEO Domain Name Ideas and Suggestions Tool. If you Are you looking to register the perfect domain name for SEO? Find available domains for free using our SEO domain name suggestion tool. All domain name ideas are generated from your keywords and are available for registration.
I got:
Available Domain Names
TelesalesForGovernorPrinters.com
TelesalesForGovernorPrinters.org
TelesalesForGovernorPrinters.net
TelesalesForKidsPrinters.com
TelesalesForCollegePrinters.com
TelesalesForHirePrinters.com
TelesalesTipsForPrinters.com
TelesalesForChristPrinters.com
TelesalesForKidsPrinters.org
TelesalesForKidsPrinters.net
TelesalesForCollegePrinters.org
TelesalesForHirePrinters.org
TelesalesForCollegePrinters.net
TelesalesForHirePrinters.net
Telesales-For-Kids-Printers.com
TelesalesTipsForPrinters.org
TelesalesForChristPrinters.org
TelesalesTipsForPrinters.net
Telesales-For-College-Printers.com
TelesalesForChristPrinters.net
Telesales-For-Hire-Printers.com
TelsalesForCharityPrinters.com
Meta Tags Check for "telesales for printers"
Title and Meta Tags
Title: Larson & Associates
Keyword/Phrase NOT Found!
Total Words in Title Tag: 3
WARNING: 3 Words is TOO FEW, Try no less than 4 for good results.
Description: Targeted telemarketing company A telemarketing company that knows understands and puts into practice targeted marketing programs designed to get new customers and build sales fast We make good companies great and great companies even better with telemarketing and targeted direct mail programs Our focus is Printers Advertising Agencies Graphic Studios Advertising Specialties Trade Show Booth Builder Sign Shops and other businesses in graphic and creative and related industries We know you we understand you we can sell you
Keyword/Phrase NOT Found!
Total Words in Description Meta Tag: 80
WARNING: 80 Words is TOO MANY, Try no more than 35 for good results.
Keywords: Telemarketing Outbound Telemarketing printing sales leads outbound telemarketing service us telemarketing company outsourced sales force business growth Target Marketing Target Marketing Service direct mail programs Wave Mailing Programs Target Marketing Attack direct mail Guerrilla Marketing b2b marketing sales outsourcing Chicago United States Illinois Palatine chicagoland chicago metro New account acquisition nitch marketing Advertising Telesales Postcards Fulfillment B2B business two business Trade Show Call Back Orphan Account Selling List Procurement Multimedia Development Search Engine Submission Web site optimization Web Site Design virtual sales manager
Keyword/Phrase NOT Found!
Total Words in Keyword Meta Tag: 83
WARNING: 83 Words is TOO MANY, Try no more than 50 for good results.
Keyword Ranking Check
Verify your website's keyword ranking with the Internet's Top Search Engines and Directories using this free keyword verification service.
Site to verify: larsonassociates.ws
Keyword/Phrase: telesales for printers
Engine Status
All the Web: Page 1
AltaVista: Page 1
Google/AOL/HotBot: Page 1
Bing (MSN): Page 1
Yahoo!: Page 1
Larson Notes & Satire: Now its your turn. To me web ranking and scratching my way up the totem pole of web ranking on yahoo, google and bing is a game. A game I am learning to play well. I always find mistakes so I can fix them to get better and higher (like my meta tags). Now fixed and done.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, September 8, 2010
Biggest Business Worry
41% - Higher taxes
34% - Higher cost of raw materials
25% - Higher cost of energy
*Poll by plastics today
Larson Notes & Satire: As if business needs to worry about things other than sales, cost of labor, cost of material, taxes or worse yet fees that can be arbitrarily placed on a business or a person. Taxes make products more expensive, taxes make raw material more expensive, taxes make energy more expensive. Taxes suck the very life blood out of society so someone hundreds and/or thousands of miles away can decide what is best for your money. Personally I don’t know if I want to give up the right to decide how my money (let alone time and energy) should be spent.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
34% - Higher cost of raw materials
25% - Higher cost of energy
*Poll by plastics today
Larson Notes & Satire: As if business needs to worry about things other than sales, cost of labor, cost of material, taxes or worse yet fees that can be arbitrarily placed on a business or a person. Taxes make products more expensive, taxes make raw material more expensive, taxes make energy more expensive. Taxes suck the very life blood out of society so someone hundreds and/or thousands of miles away can decide what is best for your money. Personally I don’t know if I want to give up the right to decide how my money (let alone time and energy) should be spent.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, September 3, 2010
Sales Lessons From Baseball
Baseball, I remember the first time I went to a game. Going through a dark tunnel opening up to w wide green field. This was as good as it gets. The big leagues.
It’s about individual efforts and the team.
1) A baseball team is made up of individual players who know how to play together.
2) Every great baseball player started out as a beginner.
3) Every Major Leaguer started out in the minors
4) All Pros are coachable
5) Baseball players warm up and practice before every game
6) Baseball players learn the fundamentals until they are automatic
7) All baseball players go through slumps
8) All baseball players make errors
9) All baseball players LOVE the game
The down side
1) Very few baseball players make it to the big leagues
2) Very few baseball players can lead
3) Very few baseball players can hit a home run or get that clutch hit
4) Errors in judgment can cost you your career
5) Cheaters do eventually get caught
6) There is not prize for second place
7) For fans to be loyal to the team the team needs to bed loyal to the fans
Larson Notes & Satire: To succeed in baseball or sales you need to believe not just in yourself but in your teammates, you have to believe you and your team will win. You need to believe in your coach and your leadership.
So ask yourself
Who are you playing for?
Are you a winner?
How much do you practice a day?
How much of you is in the game?
Where is your loyalty?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
It’s about individual efforts and the team.
1) A baseball team is made up of individual players who know how to play together.
2) Every great baseball player started out as a beginner.
3) Every Major Leaguer started out in the minors
4) All Pros are coachable
5) Baseball players warm up and practice before every game
6) Baseball players learn the fundamentals until they are automatic
7) All baseball players go through slumps
8) All baseball players make errors
9) All baseball players LOVE the game
The down side
1) Very few baseball players make it to the big leagues
2) Very few baseball players can lead
3) Very few baseball players can hit a home run or get that clutch hit
4) Errors in judgment can cost you your career
5) Cheaters do eventually get caught
6) There is not prize for second place
7) For fans to be loyal to the team the team needs to bed loyal to the fans
Larson Notes & Satire: To succeed in baseball or sales you need to believe not just in yourself but in your teammates, you have to believe you and your team will win. You need to believe in your coach and your leadership.
So ask yourself
Who are you playing for?
Are you a winner?
How much do you practice a day?
How much of you is in the game?
Where is your loyalty?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, September 2, 2010
Manage Your Online Reputation Or Else
If you’re now looking at what is being said about you or your company, maybe you had better start. In minutes your reputation can be built up of torn down without you knowing it.
Somehow you need to develop a way to monitor your reputation in real time. Most of what we are doing is reaction management to what is being said. The idea is to be proactive. We see this in some of the recalls in product lines with companies puling items off before the government does. Better to face the music than to have it stuffed down your throat.
So is a Marketing Manager or Staff now supposed to be adding social Media monitoring to their responsibilities? This idea is new and growing. JetBlue has a staff of 10 monitoring SM talk. If you’re like me, you don’t have 10 people to though at the task. Heck if you’re like me you don’t have 2 people to devote to online monitoring.
Hootsuite
Is the Social Media Dashboard! Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website. HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
Twazzup
A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.
Buzzlogic
Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try.
Scoutlabs
While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data.
Tweetdeck
One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program.
Reputation Defender
Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you.
Socialmention
This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword.
Brandwatch
This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media.
radian6
radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics.
Alterian SM2
With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results.
Addict-o-matic
Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
Larson Notes & Satire: Check them out. Do a test drive on them if you can. Some cost, some don’t. Some have free starter deals the idea is to enjoy the game and pick what works for you.
Let’s have some FUN!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Somehow you need to develop a way to monitor your reputation in real time. Most of what we are doing is reaction management to what is being said. The idea is to be proactive. We see this in some of the recalls in product lines with companies puling items off before the government does. Better to face the music than to have it stuffed down your throat.
So is a Marketing Manager or Staff now supposed to be adding social Media monitoring to their responsibilities? This idea is new and growing. JetBlue has a staff of 10 monitoring SM talk. If you’re like me, you don’t have 10 people to though at the task. Heck if you’re like me you don’t have 2 people to devote to online monitoring.
Hootsuite
Is the Social Media Dashboard! Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website. HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
Twazzup
A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.
Buzzlogic
Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try.
Scoutlabs
While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data.
Tweetdeck
One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program.
Reputation Defender
Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you.
Socialmention
This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword.
Brandwatch
This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media.
radian6
radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics.
Alterian SM2
With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results.
Addict-o-matic
Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.
Larson Notes & Satire: Check them out. Do a test drive on them if you can. Some cost, some don’t. Some have free starter deals the idea is to enjoy the game and pick what works for you.
Let’s have some FUN!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, September 1, 2010
Searching For Copies Of Your Web Site
I found this little web site yesterday called Copyscape witch searches for copies of your page on the web.
(http://www.copyscape.com/ ) so I tried it out.
My search showed:
Howard Larson's Page - TeamCircle Business Community
... A telemarketing & marketing studio ... understands and puts into practice guerrilla marketing and ... and advertising techniques for our ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other ... Larson & Associates - Target Marketing & Telesales for New Account ... larsonassoc1975@yahoo.com http://www. larsonassociates.ws ...
http://teamcircle.ning.com/profile/HowardLarson
Larson and Associates Marketing Blog
... . understands and puts into practice guerrilla marketing and advertising ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ... Howard Larson Larson & Associates Target Marketing & Telesales Professionals ...
http://larsonassociates.blogspot.com/
Larson & Associates, Palatine IL 60067
... An advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.merchantcircle.com/business/Larson.And.Associates.847-991-0488
Howard Larson's Page - BusinessIIBusiness
... A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.businessiibusiness.com/profile/HowardLarson
Howard Larson - LinkedIn
... A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to ... Our focused industries we excel in are Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shop and ...
http://www.linkedin.com/in/larsonassociates
Howard Larson's Page - MyLinkingPowerForum.com
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://mylinkingpowerforum.ning.com/profile/HowardLarson
Howard Larson's Page - CHICAGO'S BLACK BUSINESS NETWORK
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://chicagosblackbusinessnetwork.ning.com/profile/ HowardLarson?xg_source=activity
Internet NetNews
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.ecademy.com/module.php?mod=extprofile&uid=69521&all=3
Are you a White Hat? - Larson & Associates, Palatine
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other ...
http://www.merchantcircle.com/blogs/Larson.And.Associates.847-991-0488/ 2010/8/Are-you-a-White-Hat-/602135
Business Details
... This is telesales and target marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, ...
http://www.palatine.il.us/business/details.aspx?BusinessId=79
Only top 10 results shown. See more results with a Premium account. Get plagiarism alerts with Copysentry.
It was very interested in that I revisited one of my sites I needed to fix the content on.
Try it and see what your web site comes up with. Mine was all Me!
Larson Notes & Satire: Yes, yes the devious me. What is next? Only because your my close “friends". I will take a look at the sites of my competition to see all the sites they are on or listed in then take a peek at not only there sites but there meta tag page as well and see what makes them higher then my page. I really would like to get 1st page ranking on the single key word “telesales” then go to work on “telemarketing”. Yes, in a way this is a game for me, but with real life consequences.
Let’s have some FUN!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
(http://www.copyscape.com/ ) so I tried it out.
My search showed:
Howard Larson's Page - TeamCircle Business Community
... A telemarketing & marketing studio ... understands and puts into practice guerrilla marketing and ... and advertising techniques for our ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other ... Larson & Associates - Target Marketing & Telesales for New Account ... larsonassoc1975@yahoo.com http://www. larsonassociates.ws ...
http://teamcircle.ning.com/profile/HowardLarson
Larson and Associates Marketing Blog
... . understands and puts into practice guerrilla marketing and advertising ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ... Howard Larson Larson & Associates Target Marketing & Telesales Professionals ...
http://larsonassociates.blogspot.com/
Larson & Associates, Palatine IL 60067
... An advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.merchantcircle.com/business/Larson.And.Associates.847-991-0488
Howard Larson's Page - BusinessIIBusiness
... A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to ... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.businessiibusiness.com/profile/HowardLarson
Howard Larson - LinkedIn
... A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to ... Our focused industries we excel in are Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shop and ...
http://www.linkedin.com/in/larsonassociates
Howard Larson's Page - MyLinkingPowerForum.com
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://mylinkingpowerforum.ning.com/profile/HowardLarson
Howard Larson's Page - CHICAGO'S BLACK BUSINESS NETWORK
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://chicagosblackbusinessnetwork.ning.com/profile/ HowardLarson?xg_source=activity
Internet NetNews
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic ...
http://www.ecademy.com/module.php?mod=extprofile&uid=69521&all=3
Are you a White Hat? - Larson & Associates, Palatine
... Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other ...
http://www.merchantcircle.com/blogs/Larson.And.Associates.847-991-0488/ 2010/8/Are-you-a-White-Hat-/602135
Business Details
... This is telesales and target marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, ...
http://www.palatine.il.us/business/details.aspx?BusinessId=79
Only top 10 results shown. See more results with a Premium account. Get plagiarism alerts with Copysentry.
It was very interested in that I revisited one of my sites I needed to fix the content on.
Try it and see what your web site comes up with. Mine was all Me!
Larson Notes & Satire: Yes, yes the devious me. What is next? Only because your my close “friends". I will take a look at the sites of my competition to see all the sites they are on or listed in then take a peek at not only there sites but there meta tag page as well and see what makes them higher then my page. I really would like to get 1st page ranking on the single key word “telesales” then go to work on “telemarketing”. Yes, in a way this is a game for me, but with real life consequences.
Let’s have some FUN!
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://member.merchantcircle.com/larsonassociates
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Subscribe to:
Posts (Atom)
