2 Year Shift Towards Direct Mail vs Email

In a recent study people wanted companies to contact them in a growing trend towards print and direct mail rather than being contacted thru e-mail.

I know that I have got freer with my spam button trying to ward off the chronic spammers that fill up my email account.

Direct Mail +6%
Email -5%

*CCB fast.MAP 2009 Marketing GAP Research

Larson Notes & Satire: I love mail! I like to see things in my REAL mail box. I will at least look at who is sending me stuff. I might choose to not act but I will look. Sadly my perception of email is that anyone and anybody creditable and not so creatable companies are sending me emails and the not so credible want to steal my identity or credit card numbers if I so choose to do so. Email marketing is cheap or cheaper per M so many companies gravitate that direction.

Right or wrong I don’t get the same feeling from a direct mail piece or if I go out looking (a case for increased Search Engine Optimization spending) for a product or service. Back it up with a telemarketing attack and you have one strong multichannel attack.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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