Is Snail Mail More Effective Than E Mail?

E-Mail is the new junk mail. I use it. To a moderate degree but not like I use to. I’m pushing more and more of my marketing back to one-on-one emailing and targeted direct mail projects.

So what has happened? E-mail is so fast, so cheap, so everywhere. Every inbox is filled with spam and everyone has signed or found themselves on who knows how many lists.

We are all so overwhelmed by it all and routinely just switch once e-newsletters that were once important to the junk file. So why not do what email can’t. It is hard to not open an envelope that is lumpy. Put some physical objet in it and it gets opened. Another tired and true tactic is to make your mail look like a formal invitation. E-Mail, it just can’t compete.


Larson note: Now you can tell me that with direct mail there is not instant response that it has not real flexibility, (enter variable data) and the overall cost. Yes it is hard to compete with a mailing package that costs upwards of over 275.00 more per 1M. You need a real good ROI. So … use both.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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