Personal Spending Cuts

Spending Cuts By Age
Age No cuts Some cuts Deep cuts
18-34 24% 45% 31%
35-44 19% 45% 36%
45-54 14% 40% 46%
55-plus 21% 51% 26%

Spending Cuts By Income
Income No cuts Some cuts Deep cuts
<35K 17% 45% 38%
$35-$49.9K 11% 55% 34%
$50-$74.9K 22% 43% 35%
>$75K 21% 53% 26%

*Source: Harris Interactive August 2009 Sample of 2.066 adults surveyed online between July 15-17, 2009

Larson note: What is your target market? Does this tell you why you are or are not making sales gains? You could still be gaining market share but dollar volume might be dropping. Look at your demographics and it might start to make sense to you.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.