How Are Customers Finding Suppliers

With a lagging economy many customers are looking at ways to cut costs, get faster shipments; use Just In Time inventory methods. Use a multisupplier base. How are they finding companies to sell to them?

58% Trade magazines
53% Word of mouth
52% Search engine marketing
51% Distributors
49% Electronic newsletters
46% Third party websites
44% Trade shows (f2f)
40% Webinars
32% Other
25% Trade shows (virtual)
21% Social Networking
15% Community based activities
12% Cold call

Larson note: As a business owner how many of these top 12 marketing channels (not including other) are you using? As a business owner how many of these top 12 channels at you using at least a 75% capacity. For use at Larson’s, I put our number at 7 of them.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.