Is viral video marketing a standard practice today?
69.2% No
30.8% Yes
When will viral video become a standard marketing practice?
23.1% Never
38.5% 1 year or less
33.3% 2-3 years
5.1% 4 or more years
Larson note: I don’t know if I will ever go this direction. I think it is a company by company decision. The SE are making in-roads to being able to search sites for video, but to create one of good quality is still cost prohibitive to the average small business. So will it be a standard practice, I think not, remember the survey shown was or create people, who are anything but normal.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
*Source: Feed Company; sample of 40 creative executives September 2008
Wednesday, December 31, 2008
Obama’s Plan May be Boost to E-tailing
Obama has said he wants to expand the accessibility of broadband to US communities that now lack it in his push to have hospitals connected with each other thought the web. In order to share medical records easier and faster.
This proposal could open a whole new market area to online marketers.
This initiative will probe into areas where phone and cable companies are involved in, and they, as an industry are still financially solvent, so any government intervention, as we have seen in banking and auto is not being looked at.
Tax incentitves could be an area to explore but this would take some major negotiation with cable and phone companies for them to want to go into unprofitable areas. Yet widening consumer access to broadband could mean an upturn in online shopping as well as opening up rural areas to industrial and service company growth.
There is a direct correlation to speed and activity and how it translates into online shopping behavior; faster speed = more online shopping.
For the advertisers this means more click-throughs and higher conversion rates. You can only imagine how this call for greater broadband access was received by organizations such as shop.org and the Direct Marketing Association.
In a quote by Linda Woolley, evp of governments affairs for the DMA, “If more entrepreneurs and small business had financial support from the government to learn more about direct marketing skills and techniques, they would see their businesses grow and that would help to recharge the economy. We believe that this fits well within the overarching economic goals of the Obama administration.”
As for having medical records going online, the problem is not technology or investment dollars but overall resistance by physicians and hospitals to adopting these systems
Brock Meeks, director of communications at the Center for Democracy and Technology said “We think that it can’t be done on a willy-nilly basis. We like the idea of free broadband for everybody but we want to make sure that all the bases are covered with privacy concerns.”
The biggest benefit of Obama’s proposals to the direct marketing industry would be an improvement in consumer confidence and to the economy.
Larson note: I always have to sit back and wonder about where and what the government should be in involved in. I really hate government intervention in things that are the domain of private industry. I questioned bailing out the investment banks, I questioned giving money to the auto industry {less of a problem here than the banks}. I love the infrastructure innicititive as a place that is the domain of the government. As for broadband, we need to remember the government does not make things, nor does it create jobs, private industry and companies do that. Taxes stop grow and lower taxes, fees and incentitives provide the stimulious to growth. Provide enough insentitives to phone and cable and they will build the broad band system needed. Again I commend Obama on His forward thinking to get this country into the 21st century but caution Him on too much government in a free society.
I question Linda Woolley wanting more government intervention even in a positive area, and would rather the government(s) (Fed, State, County and Local) just get out to the way of the free enterprise system and let the wheels of commerce work. Level the playing field worldwide and let us, (US businesses) do our part.
Yes we are walking a on a tightrope. Let’s not fall off
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
*Source: Marketing Executives Networking Group online survey of 139 members Sept/Oct 2008
This proposal could open a whole new market area to online marketers.
This initiative will probe into areas where phone and cable companies are involved in, and they, as an industry are still financially solvent, so any government intervention, as we have seen in banking and auto is not being looked at.
Tax incentitves could be an area to explore but this would take some major negotiation with cable and phone companies for them to want to go into unprofitable areas. Yet widening consumer access to broadband could mean an upturn in online shopping as well as opening up rural areas to industrial and service company growth.
There is a direct correlation to speed and activity and how it translates into online shopping behavior; faster speed = more online shopping.
For the advertisers this means more click-throughs and higher conversion rates. You can only imagine how this call for greater broadband access was received by organizations such as shop.org and the Direct Marketing Association.
In a quote by Linda Woolley, evp of governments affairs for the DMA, “If more entrepreneurs and small business had financial support from the government to learn more about direct marketing skills and techniques, they would see their businesses grow and that would help to recharge the economy. We believe that this fits well within the overarching economic goals of the Obama administration.”
As for having medical records going online, the problem is not technology or investment dollars but overall resistance by physicians and hospitals to adopting these systems
Brock Meeks, director of communications at the Center for Democracy and Technology said “We think that it can’t be done on a willy-nilly basis. We like the idea of free broadband for everybody but we want to make sure that all the bases are covered with privacy concerns.”
The biggest benefit of Obama’s proposals to the direct marketing industry would be an improvement in consumer confidence and to the economy.
Larson note: I always have to sit back and wonder about where and what the government should be in involved in. I really hate government intervention in things that are the domain of private industry. I questioned bailing out the investment banks, I questioned giving money to the auto industry {less of a problem here than the banks}. I love the infrastructure innicititive as a place that is the domain of the government. As for broadband, we need to remember the government does not make things, nor does it create jobs, private industry and companies do that. Taxes stop grow and lower taxes, fees and incentitives provide the stimulious to growth. Provide enough insentitives to phone and cable and they will build the broad band system needed. Again I commend Obama on His forward thinking to get this country into the 21st century but caution Him on too much government in a free society.
I question Linda Woolley wanting more government intervention even in a positive area, and would rather the government(s) (Fed, State, County and Local) just get out to the way of the free enterprise system and let the wheels of commerce work. Level the playing field worldwide and let us, (US businesses) do our part.
Yes we are walking a on a tightrope. Let’s not fall off
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
*Source: Marketing Executives Networking Group online survey of 139 members Sept/Oct 2008
Tuesday, December 30, 2008
Social Media Tools Used in Marketing
66.4% Blogs
33.6% Podcasts
15.6% Vidcasts
45.1% Video sharing sites
Larson note: Being an active blogger I can appreciate this being at 66.4%. On the video side I don’t know what I personally think, but that is me, yet we are seriously considering of installing cams so clients can watch us work. Does that count? I was wondering why forums and groups were not mentioned and don’t white papers count?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
*Source: Marketing Executives Networking Group online survey of 139 members Sept/Oct 2008
33.6% Podcasts
15.6% Vidcasts
45.1% Video sharing sites
Larson note: Being an active blogger I can appreciate this being at 66.4%. On the video side I don’t know what I personally think, but that is me, yet we are seriously considering of installing cams so clients can watch us work. Does that count? I was wondering why forums and groups were not mentioned and don’t white papers count?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
*Source: Marketing Executives Networking Group online survey of 139 members Sept/Oct 2008
Infrastructure Upgrade
This is the government’s job! President elect Obama has said he wants to revive the economy though a job creating public works plan on a scale unseen of since the building of the interstate highway system. I whole heartily endorse this!
He offered no price estimate for the plan or how the money might be divided or the effect on the country’s financial heath at a time when we are bailing out industries left and right, investment banks and autos at the writing of this blog.
Not just wanting to throw money at a problem, Obama said that “we will measure the progress by the reforms we make and the results we achieve – by the jobs we create, by the energy we save, by whether America is more competitive in the world.”
Obama said his plan would employ millions of people by investment in our national infrastructure and said that state officials would LOOSE money if they did not quickly use the money to repair highways and bridges.
According to the Federal Highway Administration, a 1991 final estimate of the cost of the interstate system put it at $128.9 billion dollars with a federal share of $114.3 billion. The estimate covered only the mileage (42,795 miles) build under the interstate construction program. This construction began in 1956 under President Eisenhower.
More than 5,000 highway projects are ready to go if Congress will put up the needed $64.3 billion dollars. The American Association of State Highway and Transportation Officials, which put together the list, said the projects would provide needed construction jobs and reduce the backlog of roads and bridges in deep disrepair.
Larson note: I really like this! This single initiative is so powerful for not only jobs but for the very life and wellbeing of our Nation. Makes you (at least me) stop and say, what have the last 2 presidents been doing in the White House since the interstate system came to complication in 1991? Better roads mean better transpiration which means reduced shipping costs. And on top of that the States either more quickly and get their act together or Obama is shift the money and projects to places that want to get it done.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
He offered no price estimate for the plan or how the money might be divided or the effect on the country’s financial heath at a time when we are bailing out industries left and right, investment banks and autos at the writing of this blog.
Not just wanting to throw money at a problem, Obama said that “we will measure the progress by the reforms we make and the results we achieve – by the jobs we create, by the energy we save, by whether America is more competitive in the world.”
Obama said his plan would employ millions of people by investment in our national infrastructure and said that state officials would LOOSE money if they did not quickly use the money to repair highways and bridges.
According to the Federal Highway Administration, a 1991 final estimate of the cost of the interstate system put it at $128.9 billion dollars with a federal share of $114.3 billion. The estimate covered only the mileage (42,795 miles) build under the interstate construction program. This construction began in 1956 under President Eisenhower.
More than 5,000 highway projects are ready to go if Congress will put up the needed $64.3 billion dollars. The American Association of State Highway and Transportation Officials, which put together the list, said the projects would provide needed construction jobs and reduce the backlog of roads and bridges in deep disrepair.
Larson note: I really like this! This single initiative is so powerful for not only jobs but for the very life and wellbeing of our Nation. Makes you (at least me) stop and say, what have the last 2 presidents been doing in the White House since the interstate system came to complication in 1991? Better roads mean better transpiration which means reduced shipping costs. And on top of that the States either more quickly and get their act together or Obama is shift the money and projects to places that want to get it done.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
Monday, December 29, 2008
Monday Business Intelligence
10% of buyers that said business was better in November than October
If we project this out to the first part of 2009 might continue to be hard to nigoatie
*purchasingdata.com
1.6% annual increase in energy demand though 2030
Even with the lower demand we need to keep an eye out on long term. We need to get on this with long term renewable energy sources
*Source: International Energy Agency
60% of buyers are planning to decrease sending this quarter
Purchasing is going way down as we end the year. According to puschasingdata.com it is at an all time low.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
If we project this out to the first part of 2009 might continue to be hard to nigoatie
*purchasingdata.com
1.6% annual increase in energy demand though 2030
Even with the lower demand we need to keep an eye out on long term. We need to get on this with long term renewable energy sources
*Source: International Energy Agency
60% of buyers are planning to decrease sending this quarter
Purchasing is going way down as we end the year. According to puschasingdata.com it is at an all time low.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
Reinvent Your Company
The New Years is upon us. Did your company meet its goals this last year (2008)? Is your company going strong or is it under distress?
Looking at projections for 2009 and most of the ones that people have shared with me are either not so good or pie in the sky. Job shops are not getting the final ok on projects to proceed. Schedules are being pushed back for a couple of months.
You first task is to evaluate your business to get out of the self-fullfiling prophecies. All gloom and doom makes for more glom and doom. Instead take out a fine tooth comb and go through your business, Make sure everything is headed into the right direction and the same direction. Don’t let little fiefdoms crop up in your company. You need to be looking at processes and people wondering how to do it better. Can one person work on two different machines? Look at lean manufacturing, lean accounting, lean marketing, lean what ever it is you do. Benchmark yourself so you can know if you are in fact doing better. This is not just about making things so thin they don’t work anymore but more so about getting a handle on which operations are making you money and which ones are loosing you money. You’re seeking to reduce waste, reduce inventory, and simplify your service or manufacturing process. If you have 3 different products or services put down the costs and profits on paper so you can see them in black and white. Allocate sales costs, labor overhead and all other items involved in the process. In the end this might mean you totally reinvent your business.
If you feel overstaffed maybe as distasteful as it is, someone might have to be let go. You can always rebuild using temporary help.
And last unless you have no choice, don’t cut the marketing budget. This might seem as ringing a bell to get business but cutting marketing and advertising is the wrong thing to do when things get slow, when more than ever you need your name out there.
Larson note: When times are tough the tough get going. Be lean and mean but not so lean as to wear down your valuable people.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
Looking at projections for 2009 and most of the ones that people have shared with me are either not so good or pie in the sky. Job shops are not getting the final ok on projects to proceed. Schedules are being pushed back for a couple of months.
You first task is to evaluate your business to get out of the self-fullfiling prophecies. All gloom and doom makes for more glom and doom. Instead take out a fine tooth comb and go through your business, Make sure everything is headed into the right direction and the same direction. Don’t let little fiefdoms crop up in your company. You need to be looking at processes and people wondering how to do it better. Can one person work on two different machines? Look at lean manufacturing, lean accounting, lean marketing, lean what ever it is you do. Benchmark yourself so you can know if you are in fact doing better. This is not just about making things so thin they don’t work anymore but more so about getting a handle on which operations are making you money and which ones are loosing you money. You’re seeking to reduce waste, reduce inventory, and simplify your service or manufacturing process. If you have 3 different products or services put down the costs and profits on paper so you can see them in black and white. Allocate sales costs, labor overhead and all other items involved in the process. In the end this might mean you totally reinvent your business.
If you feel overstaffed maybe as distasteful as it is, someone might have to be let go. You can always rebuild using temporary help.
And last unless you have no choice, don’t cut the marketing budget. This might seem as ringing a bell to get business but cutting marketing and advertising is the wrong thing to do when things get slow, when more than ever you need your name out there.
Larson note: When times are tough the tough get going. Be lean and mean but not so lean as to wear down your valuable people.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
The Week Ahead for December 29, 2008 thru January 2, 2009
Monday:
Tuesday: December consumer confidence
Wednesday: Chicago purchasing managers index
Thursday:
Friday:
Larson note: I would not be expecting much in the way of good news until February or March at the earliest. Remember we are looking in hind iste not forward looking thinking when looking at these satistics. You should always be thinking how each of the reports that come out inpact your business so you can take advantage of them.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
Tuesday: December consumer confidence
Wednesday: Chicago purchasing managers index
Thursday:
Friday:
Larson note: I would not be expecting much in the way of good news until February or March at the earliest. Remember we are looking in hind iste not forward looking thinking when looking at these satistics. You should always be thinking how each of the reports that come out inpact your business so you can take advantage of them.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.geocities.com/larsonassoc1979/1
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. Get in control of your marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.
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