As we close on 2009 and the first real year of having twitter as a major part of our marketing what have we learned?
1st, I really don’t need to know all this stuff right now. That’s right, most things can wait.
2nd That being said I do like to find about some things fast, I mean really fast. There are certain things that I like to be at the top of the knowing curve
3rd, Being the first to know something is only an illusory thing. Twitter is about real time knowledge and information. But when the entire twitter world know of it am I the 1st?
4th, Being the first to know or at least thinking you are is a real rush. Yes it’s like OMG I knew something before it hit CNN.
5th, That knowing something now can be addictive. Yes I am not turning off my twitter window.
6th, What comes out immediately is often wrong. Yes, sadly twitter responds to rumors faster than might be good and treats those rumors as fact. Red with a grain of salt.
7th, People that “need” to know things immediately use to be concedered freaks. Now it’s the norm. In the old days we would wait till the newspaper came or the evening news on TV. Then there was CNN. Now…
8th, Devoting this much time, to knowing everything makes me not as smart as I might want to be.
9th, Twitter’s long term prospects are dependent on a fundamental shift in human behavior. If twitter is to continue to grow, more people must become convinced that it is more impartment to regularly devote time to communication now with people. How big of a percentage of people can devote time to real time to real communication?
10th, “Knowing Now”, is exhausting. Time for a nap.
Larson Notes: Time is the most precious commodity I have, and you have. Don’t lose track of what is and is not important. If you use twitter or any kind of social media marketing make a daily list of things to do in their importance and follow it down doing the most important thing first then the second and so on. That is the only way I have found to stay in time control and still do sm and twitter.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday, December 8, 2009
The Week Ahead December 7 - December 11, 2009
Monday: October Consumer Credit
Tuesday:
Wednesday: October wholesale inventories,
Thursday: October trade balance, Weekly initial jobless claims
Friday: November retail sales, October business inventories
Larson Notes: I was surprised at the drip in unemployment yet I am deeply concerned that construction has no backlog in projects and that there is no big [private sector construction going on. As government projects end so will employment in his sector. We need more people working. Still the real unemployment stands at 17%-19% with more people having dropping out of the job market or taking 1, 2 or 3 part time minimum wage jobs. I’ll be most interested in finding out what comes out of Obama’s little meeting with “experts” from business, government and labor last week. I sort of sat back and asked who are these experts? What have they experienced in their lives which make them able to understand people and their lives? Have they ever been unemployed, have they ever had to live from paycheck to paycheck?
Then there was the online sales figure up 5%, but brick and mortar struggled this last week. Yes discounts will continue this Christmas season. The good news was that car sales went up to an annual pace of 11 million vehicles up from 10.46 in October.
I would look for good new (low) reports on business inventories. Keep an eye on the Senate floor as they debate health care and Obama places employment on their laps. We need to keep businesses in America more cost competitive with new and productive equipment. We are not a nation of laborers but one of highly trained workers. I still go back to the additive that businesses create real jobs and wealth and that government while a necessary evil, it is one that siphons off “producers wealth and prosperity. As for Copenhagen and climate control, I heard a number on the streets of 86% pledge of a drop in emissions and green house gases. The US could achieve this but China?
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printer both small and mid-sized.
We are still looking for sales persons in all areas except
the Great Plains States.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday: Tuesday: Running Training 6:15am,
Wednesday: Thursday: Running Training 6:15am
Friday: Saturday:
Sunday: Marathon Training
Trade show schedule:
> February 9-11,2010 Medical Design & Manufacturing West, Anaheim Convention center Anaheim CA (Registered but not committed to going yet)
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Tuesday:
Wednesday: October wholesale inventories,
Thursday: October trade balance, Weekly initial jobless claims
Friday: November retail sales, October business inventories
Larson Notes: I was surprised at the drip in unemployment yet I am deeply concerned that construction has no backlog in projects and that there is no big [private sector construction going on. As government projects end so will employment in his sector. We need more people working. Still the real unemployment stands at 17%-19% with more people having dropping out of the job market or taking 1, 2 or 3 part time minimum wage jobs. I’ll be most interested in finding out what comes out of Obama’s little meeting with “experts” from business, government and labor last week. I sort of sat back and asked who are these experts? What have they experienced in their lives which make them able to understand people and their lives? Have they ever been unemployed, have they ever had to live from paycheck to paycheck?
Then there was the online sales figure up 5%, but brick and mortar struggled this last week. Yes discounts will continue this Christmas season. The good news was that car sales went up to an annual pace of 11 million vehicles up from 10.46 in October.
I would look for good new (low) reports on business inventories. Keep an eye on the Senate floor as they debate health care and Obama places employment on their laps. We need to keep businesses in America more cost competitive with new and productive equipment. We are not a nation of laborers but one of highly trained workers. I still go back to the additive that businesses create real jobs and wealth and that government while a necessary evil, it is one that siphons off “producers wealth and prosperity. As for Copenhagen and climate control, I heard a number on the streets of 86% pledge of a drop in emissions and green house gases. The US could achieve this but China?
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printer both small and mid-sized.
We are still looking for sales persons in all areas except
the Great Plains States.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday: Tuesday: Running Training 6:15am,
Wednesday: Thursday: Running Training 6:15am
Friday: Saturday:
Sunday: Marathon Training
Trade show schedule:
> February 9-11,2010 Medical Design & Manufacturing West, Anaheim Convention center Anaheim CA (Registered but not committed to going yet)
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Friday, December 4, 2009
Qualifying A Lead Fast!
What is a lead? Do you really know what a lead for your company is? Do you know when a prospect has everything lined up to buy form you. Or are you sitting there with the old “if they can fog a mirror they are a lead” mentality?
In the business to business (b2b) world, specifically in telemarketing a sales ready lead is defined as “someone who has engaged in a meaningful conversation and has a defined purchasing project of need, a timeframe to buy, a budget and a willingness to further the conversation with you or a person on the sales team”. To get your sales and marketing team all on the same page you need a steady diet of qualified leads. This is ongoing never stopping. The bridge between these two departments is your telemarketing professionals.
When you are able to put together your criteria and apply it to revenue generating then adding in accurate data into your customer database and pass on highly qualified to the salespeople. Sadly 20% to 40% of all online leads turn out to be duds. Yes, tire kickers to toss into the circular file. Why waste your salespeople’s time on leads that have no revenue generating value? Then in addition to that, of the remaining names only 10% are viable leads that should be pushing on the sales team, immediately. The rest of the 50% to 70% need to be nurtured along, slowly. Telemarketing can munch through those names faster, quicker and with less pain. The average telemarketing professional has skin so tough, the no’s bounce off them like nerf balls.
Larson Notes: Qualifying raw leads with telemarketing allows marketing departments to identify which data sources are producing the highest conversion to sales leads. When using this kind of “intelligence” to pinpoint your attack you are actually drawing more business to your company, faster. In the world of lead generation, quality over quantity is the better way to go. It keeps moral higher and conversion rations above industry benchmarks.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
In the business to business (b2b) world, specifically in telemarketing a sales ready lead is defined as “someone who has engaged in a meaningful conversation and has a defined purchasing project of need, a timeframe to buy, a budget and a willingness to further the conversation with you or a person on the sales team”. To get your sales and marketing team all on the same page you need a steady diet of qualified leads. This is ongoing never stopping. The bridge between these two departments is your telemarketing professionals.
When you are able to put together your criteria and apply it to revenue generating then adding in accurate data into your customer database and pass on highly qualified to the salespeople. Sadly 20% to 40% of all online leads turn out to be duds. Yes, tire kickers to toss into the circular file. Why waste your salespeople’s time on leads that have no revenue generating value? Then in addition to that, of the remaining names only 10% are viable leads that should be pushing on the sales team, immediately. The rest of the 50% to 70% need to be nurtured along, slowly. Telemarketing can munch through those names faster, quicker and with less pain. The average telemarketing professional has skin so tough, the no’s bounce off them like nerf balls.
Larson Notes: Qualifying raw leads with telemarketing allows marketing departments to identify which data sources are producing the highest conversion to sales leads. When using this kind of “intelligence” to pinpoint your attack you are actually drawing more business to your company, faster. In the world of lead generation, quality over quantity is the better way to go. It keeps moral higher and conversion rations above industry benchmarks.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Thursday, December 3, 2009
Lead Generation Starts With Targeting The Right Prospects
Getting the best lead generation usually comes down to keeping focused on a few things:
First, target the right prospects. Review who has bought from your company in the past year and develop an ideal prospect model. Industries, company size, geography, reason they use your company, who started the buying process, who made the final decision, why did they select your company, how did they justify the decision to purchase (now),. If you can answer these and a few other questions you will start to get a pretty clear picture of who best to target your company to.
Second, take a look at your existing prospect data base using your “ideal prospect model” that you just created. How do your existing prospects and lead stack up?
Third, craft the right offers to create or answer a need. In the process you will be creating a “suite” of offers the address different needs to your perfect customer based on solid knowledge you have collected.
Forth, is to make your timing as good as you can, using the right approach, be it email, mail, telemarketing or f2f sales call, keeping in mind that a multiple touch attack will net you more sales, faster.
Larson Notes: It all starts with the list. NO matter how you collect the names and numbers of your prospects if it is the not people who would or could buy from you, you will not sell anything. Case closed.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
First, target the right prospects. Review who has bought from your company in the past year and develop an ideal prospect model. Industries, company size, geography, reason they use your company, who started the buying process, who made the final decision, why did they select your company, how did they justify the decision to purchase (now),. If you can answer these and a few other questions you will start to get a pretty clear picture of who best to target your company to.
Second, take a look at your existing prospect data base using your “ideal prospect model” that you just created. How do your existing prospects and lead stack up?
Third, craft the right offers to create or answer a need. In the process you will be creating a “suite” of offers the address different needs to your perfect customer based on solid knowledge you have collected.
Forth, is to make your timing as good as you can, using the right approach, be it email, mail, telemarketing or f2f sales call, keeping in mind that a multiple touch attack will net you more sales, faster.
Larson Notes: It all starts with the list. NO matter how you collect the names and numbers of your prospects if it is the not people who would or could buy from you, you will not sell anything. Case closed.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Wednesday, December 2, 2009
5 Ways to Fail
1. Keep doing the same thing.If you expect different results but keep doing the same thing over and over again you will get the same results (almost) every time. I you expect something different, forget it. If something isn't working and a lot of time has gone by, try something new.
2. Assume you know it already.Be prepared to accept some sort of failure setbacks. If you are having a problem don’t be afraid to ask for help. It is not a sign of weakness. It is not a sign of failure. Quite the opposite, it is a sign of strength. Failure is an iteration process. It is a series of successes and failure working together in harmony.
3. Fail to love those who love you.People tend to fixate on the negative. When faced dissenters trashing ideas sometimes you need to keep pushing forward.
4. Fail to add diversity.Dissention within a group is a good thing. Ask, plead, and beg for the people in your circle of advisors to tell you what they honestly don’t like about an idea, it might force you to consider your decision in a different light and in a different way.
5. Failing to get back up.This is the biggest point. You can fail, and that’s ok, but if you don't try again, you're a loser. "If at first you don't succeed, try and try again." Success many times comes with failure.
Larson Notes: How did I get to be running a, telemarketing target marketing company? Failure. I would still be doing traditional advertising had failure not loomed its ugly head. I looked (not a quick process) at what I did best. I was tenacious, thick skinned and loved hunting down new customers. I found lots of my fellow salespeople hated the hunt. Despised the rejection. Quivered at the idea of picking up the phone and taking to someone, new. So I rebuilt my company around that one idea. Hunting down new customers for salespeople.
I did it, and if I can, so can you.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
2. Assume you know it already.Be prepared to accept some sort of failure setbacks. If you are having a problem don’t be afraid to ask for help. It is not a sign of weakness. It is not a sign of failure. Quite the opposite, it is a sign of strength. Failure is an iteration process. It is a series of successes and failure working together in harmony.
3. Fail to love those who love you.People tend to fixate on the negative. When faced dissenters trashing ideas sometimes you need to keep pushing forward.
4. Fail to add diversity.Dissention within a group is a good thing. Ask, plead, and beg for the people in your circle of advisors to tell you what they honestly don’t like about an idea, it might force you to consider your decision in a different light and in a different way.
5. Failing to get back up.This is the biggest point. You can fail, and that’s ok, but if you don't try again, you're a loser. "If at first you don't succeed, try and try again." Success many times comes with failure.
Larson Notes: How did I get to be running a, telemarketing target marketing company? Failure. I would still be doing traditional advertising had failure not loomed its ugly head. I looked (not a quick process) at what I did best. I was tenacious, thick skinned and loved hunting down new customers. I found lots of my fellow salespeople hated the hunt. Despised the rejection. Quivered at the idea of picking up the phone and taking to someone, new. So I rebuilt my company around that one idea. Hunting down new customers for salespeople.
I did it, and if I can, so can you.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
Tuesday, December 1, 2009
U.S. Manufacturing Expands for Fourth Month
Economic activity in the manufacturing sector expanded in November for the fourth consecutive month, and the overall economy grew for the seventh consecutive month, according to the latest Manufacturing Institute for Supply Management (ISM) Report On Business®.
Manufacturing growth decelerated in November as the PMI registered 53.6 percent, a decrease of 2.1 percentage points when compared to October's reading of 55.7 percent. This continues the recovery in the sector, but at a slower rate of growth.
"The manufacturing sector grew for the fourth consecutive month in November. While the rate of growth slowed when compared to October, the signs are still encouraging for continuing growth as both new orders and production are still at very positive levels, and the Prices Index fell 10 points, signaling less inflationary pressure on manufacturers' costs. Overall, the recovery in manufacturing is continuing, but many are still struggling based on their comments," said Norbert J. Ore, CPSM, C.P.M., chair of the ISM Manufacturing Business Survey Committee.
In November, 12 of the 18 manufacturing industries reported growth. The industries — listed in order — are: Apparel, Leather & Allied Products; Printing & Related Support Activities; Petroleum & Coal Products; Miscellaneous Manufacturing; Electrical Equipment, Appliances & Components; Transportation Equipment; Chemical Products; Computer & Electronic Products; Food, Beverage & Tobacco Products; Paper Products; Fabricated Metal Products; and Machinery. The five industries reporting contraction in November are: Wood Products; Furniture & Related Products; Nonmetallic Mineral Products; Primary Metals; and Plastics & Rubber Products.
New OrdersISM's New Orders Index registered 60.3 percent in November, 1.8 percentage points higher than the 58.5 percent registered in October. This is the fifth consecutive month of growth in the New Orders Index. A New Orders Index above 48.8 percent, over time, is generally consistent with an increase in the Census Bureau's series on manufacturing orders (in constant 2000 dollars).
The 13 industries reporting growth in new orders in November — listed in order — are: Petroleum & Coal Products; Electrical Equipment, Appliances & Components; Apparel, Leather & Allied Products; Miscellaneous Manufacturing; Printing & Related Support Activities; Computer & Electronic Products; Paper Products; Plastics & Rubber Products; Primary Metals; Food, Beverage & Tobacco Products; Chemical Products; Machinery; and Fabricated Metal Products. The four industries reporting decreases in new orders in November are: Wood Products; Nonmetallic Mineral Products; Furniture & Related Products; and Transportation Equipment.
Larson Notes: There are good things happening out there in manufacturing. Is it or can it continue? Yes. Is it or can it be happening for you? That is the million dollar question, If it isn’t go back to your play book (your business and/or marketing plan), and make halftime changes. I am thinking this is going to get big. After all look at India growing at over 7% in the 3rd quarter. I cannot think of a nicer person to be growing that fast like myself or you.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Manufacturing growth decelerated in November as the PMI registered 53.6 percent, a decrease of 2.1 percentage points when compared to October's reading of 55.7 percent. This continues the recovery in the sector, but at a slower rate of growth.
"The manufacturing sector grew for the fourth consecutive month in November. While the rate of growth slowed when compared to October, the signs are still encouraging for continuing growth as both new orders and production are still at very positive levels, and the Prices Index fell 10 points, signaling less inflationary pressure on manufacturers' costs. Overall, the recovery in manufacturing is continuing, but many are still struggling based on their comments," said Norbert J. Ore, CPSM, C.P.M., chair of the ISM Manufacturing Business Survey Committee.
In November, 12 of the 18 manufacturing industries reported growth. The industries — listed in order — are: Apparel, Leather & Allied Products; Printing & Related Support Activities; Petroleum & Coal Products; Miscellaneous Manufacturing; Electrical Equipment, Appliances & Components; Transportation Equipment; Chemical Products; Computer & Electronic Products; Food, Beverage & Tobacco Products; Paper Products; Fabricated Metal Products; and Machinery. The five industries reporting contraction in November are: Wood Products; Furniture & Related Products; Nonmetallic Mineral Products; Primary Metals; and Plastics & Rubber Products.
New OrdersISM's New Orders Index registered 60.3 percent in November, 1.8 percentage points higher than the 58.5 percent registered in October. This is the fifth consecutive month of growth in the New Orders Index. A New Orders Index above 48.8 percent, over time, is generally consistent with an increase in the Census Bureau's series on manufacturing orders (in constant 2000 dollars).
The 13 industries reporting growth in new orders in November — listed in order — are: Petroleum & Coal Products; Electrical Equipment, Appliances & Components; Apparel, Leather & Allied Products; Miscellaneous Manufacturing; Printing & Related Support Activities; Computer & Electronic Products; Paper Products; Plastics & Rubber Products; Primary Metals; Food, Beverage & Tobacco Products; Chemical Products; Machinery; and Fabricated Metal Products. The four industries reporting decreases in new orders in November are: Wood Products; Nonmetallic Mineral Products; Furniture & Related Products; and Transportation Equipment.
Larson Notes: There are good things happening out there in manufacturing. Is it or can it continue? Yes. Is it or can it be happening for you? That is the million dollar question, If it isn’t go back to your play book (your business and/or marketing plan), and make halftime changes. I am thinking this is going to get big. After all look at India growing at over 7% in the 3rd quarter. I cannot think of a nicer person to be growing that fast like myself or you.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
The Week Ahead November 30- December 4, 2009
Monday: Regional Manufacturing Surveys,
Tuesday: Pending Home Sales, Auto Sales,
Wednesday: Personal Income and Consumption,
Thursday: Revised Productivity and Costs
Friday: Crude Inventories, Weekly initial jobless claims, average workweek, average hourly earnings figures, Factory Orders
Larson Notes: Last week was a very interesting. While I was not expecting such nice numbers in home sales and employment. And even Black Friday showed a sales increase of .5%.
I like the outlook for this week. We are going to continue to see poor employment numbers but manufacturing will remain high while using fewer people but a higher reliance on automation. With inventories low, this will continue. Now if only the govenment does not mess things up.
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printer both small and mid-sized.
We are still looking for sales persons in all areas except
Tuesday: Pending Home Sales, Auto Sales,
Wednesday: Personal Income and Consumption,
Thursday: Revised Productivity and Costs
Friday: Crude Inventories, Weekly initial jobless claims, average workweek, average hourly earnings figures, Factory Orders
Larson Notes: Last week was a very interesting. While I was not expecting such nice numbers in home sales and employment. And even Black Friday showed a sales increase of .5%.
I like the outlook for this week. We are going to continue to see poor employment numbers but manufacturing will remain high while using fewer people but a higher reliance on automation. With inventories low, this will continue. Now if only the govenment does not mess things up.
The focused industries we are looking to add clients in for the month are Advertising Specialties, Trade Show Booth Builder, Sign Shop, a Graphic Design Studio, and Printer both small and mid-sized.
We are still looking for sales persons in all areas except
the Great Plains States.
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday: Client visits
If interested give us a call at 847-991-0488.
Howard’s out of office public schedule for the week:
Monday: Client visits
Tuesday: Running Training 6:15am,
Wednesday: Thursday: Running Training 6:15am, Client visits
Friday:
Wednesday: Thursday: Running Training 6:15am, Client visits
Friday:
Saturday:
Sunday: Marathon Training
Trade show schedule:
> December 2-4, 2009 The Intl. Work Boat Show, New Orleans LA (Registered but not committed to going yet)
> December 3-5, 2009 Athletic Business Conference & Expo, Orlando FL (Registered but not committed to going yet)
> February 9-11,2010 Medical Design & Manufacturing West, Anaheim Convention center Anaheim CA (Registered but not committed to going yet)
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
Sunday: Marathon Training
Trade show schedule:
> December 2-4, 2009 The Intl. Work Boat Show, New Orleans LA (Registered but not committed to going yet)
> December 3-5, 2009 Athletic Business Conference & Expo, Orlando FL (Registered but not committed to going yet)
> February 9-11,2010 Medical Design & Manufacturing West, Anaheim Convention center Anaheim CA (Registered but not committed to going yet)
> March 14-16 2010 Internal Home and Housewares Show, McCormick Place, Chicago
> May 12-13, 2010 OrthoTec Conference Orthopaedic Capital Center at Grace College Winona Lake (Warsaw), IN (Registered but not committed to going yet)
> June 8-10, 2010 EastPack 2010 Jacob K Javits Convention Center New York NY FL (Registered but not committed to going yet)
Time slots still available to meet & talk over coffee.
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.
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