Say all you want about Direct Mail, speed, cost, etc. vs. email but it remains a fact that the response rate for mail is so much better.
According to a survey from the Direct Marketing Association the response rate for Direct Mail is 3.4% and email marketing is only giving a mere 0.12%.
The report was from an online survey of 481 respondents and was based off of data from 29billion emails and 2 billion online display ads.
Those are facts from real live programs run by people who know what they are doing.
Larson Notes & Satire: There you have it. The costs are up but the payout huge. If you want more mileage out of your list, mail wins hands down. Now, just think if you do a combo of Mail and Telemarketing.
Now nothing is for certain but when you put direct mail piece together with a telemarketing follow up I can almost guarantee you get a bump in your numbers by 5 to 8%. Now if Uncle Howard’s math in correct you could have a double digit program running. Put in some social media marketing into play and . . .
“We don’t sell lists, we find customers.”
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
