Thursday, March 26, 2009

Why Use Promotional Products

Promotional products in a targeted marketing campaign are a very effective way to get not only noticed but remembered.

When pairing your marketing attack with the right promotional products a target marketing campaign can bring your campaign to life. But enhancing the connection with more of the five senses than other forms or marketing. According to a survey conducted but LJ Market Research, more that 76% of respondents could recall the companies name on a promotional / advertising specialty product they received in the last 12 months. When you consider the cost per impressions that kind of recall is totally off the charts.

Larson note: When you consider Advertising Specialty piece you can’t just go out and buy any old piece and slap your name and logo on it. You need to be looking at how the item ties in with your company, your product and your desired outcome. People do save these little things (forever) and they can sit in a desk drawer for years.

Pick the wrong item and it goes to the kids to play with, but even “squishy” toys don’t automatically go to the children. I have a few choice items sitting in and on my desk. Where would yours go and would your marketing promo piece be remembered 12 months later?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

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