Thursday, March 19, 2009

Consumers Feelings on Receiving E-Mail

Retailers should e-mail me content based on what they know about me
37% Disagree
63% Agree

Actions consumers take on receiving e-mail from retailers
88% Download or print coupons
79% Click link in e-mail to learn more
75% Purchase product online
69% Research stores that carry product
67% Purchase product offline
60% Try new product for the first time
55% Share coupon/forward e-mail
33% Type/copy URL directly

Source: Epsilon mid-October survey of 746 consumers who receive permission based e-mail. Released February 2009

Larson Note: Would a coupon push your brand? Buy one get one free, 10% off, We see it in the newspapers and online but for your company? Never underestimate the power to the coupon. Some people are adamant about coupon clipping and using them. If the shoe fits wear it, or in this case try it. Run a test with an online coupon or a print coupon, can it hurt?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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