Friday, March 25, 2011

Effect Of Universal Search Planning

Local search, natural search, paid search, pushing your web site to get higher and higher, that’s what it’s all about.

In working towards higher rankings on this level will if nothing else decrease the overall visibility of your competition. The more you “own” of the search page ranking pages the less there will be for other companies web sites. Do I need to tell you who their loss of visibility is a good thing? Additionally your ad and blog copy can start to be pushed up getting you greater resonance and more responses or at the least web hits.

So what can you be doing to get yourself up there. Or should I say what more can you be doing?

Knowing full well that I talked about this in my last blog, lets really put the pedal to the metal and move forward

A) Examine Yourself. Check your overall online self in how you come up in the engines NOW. To get where you want to be you got to know where you are starting. If you don’t how will you know if you are making advances in and on the web?

B) Keep Your Eyes Open. Make sure that you appear on the keywords that your target audience use or would use to find a company like yours.

C) Keep Your Ears Open. Listen and pay attention to what and how your target marketing audience is talking to and about you and your industry. The more you know the better chance you have in applying what you are hearing into your over all marking.

D) Test It. The more we think we know the more we find out how little we actually do know. So test, test, test and tweak that copy and those key words till you see or start to see movement. Then do it again.

Larson Notes & Satire: Universal search has opened up huge opportunities to you as a marketer as well as for your customers and prospects. Use it or you will lose it. Grind yourself up or at least work at getting up there of be prepared to fall in the search rankings even more than you are now.

If you’re smart you will push your set to the top, if not, well it’s like a dog pile, and you will end up at the bottom.

Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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