Tuesday, October 12, 2010

Using Latent Semantic Indexing

Latent Semantic Index (LSI) keywords will boost your SEO, improving your search results page rank, when used in conjunction with your primary search term(s).

While Latent Semantic Indexing is a rather intimidating term, it is really pretty simple.
Simply put, LSI words are those which are commonly related to the keyword phrase that you have targeted for your article or post. Google’s search engine uses the presence of these words within your article to determine its relevance to the search term used.

You can be using as many as 20 to 30 of these related keywords within your post to get your page (s) improved with your search engine page rank. You can also and should use these words within your articles, your meta tags, and image tags.

An example of using related terms would be like, when talking about Search Engine Marketing the three letters "SEM" which most if not all of you know what it means but I can also used various other anchor text combinations to make the linkage data appear slightly less manipulative.

Instead of using search engine marketing or SEM in all the links some of them may use phrases like:
search engine optimization
search engine submission
search engine placement
search engine positioning
search engin promotion
search engine ranking

Assuming that you have chosen a primary keyword phrase for your page or blog, you then include that phrase into your title. Then you work it into your first and last paragraphs, finally using Latent Semantic Index words throughout the remainder of your post.

There are many ways to come up with lists of these related LSI words. Just sit down make a list of all of the words that you can think of that hook into your page or articles key word and primary point which are related to the search term used.

Now mix your Anchor Text. Latent semantic indexing (or similar technologies) can also be used to look at the link profile of your website. If all your links are heavy in a few particular phrases and light on other similar phrases then your site may not rank as well.

Simple huh?

Larson Notes & Satire: Weaving in words like this is not a Black Hat way of doing web ranking work; it is White Hat for those of you worried about getting black balled by the search engines. You really need to be creative when using this technique. IN the hands of a Word Master, which I am not, it is totally amazing what can be done, said and accomplished. It takes planning to be able to sit down and write out all those key word combinations but…. Again there are tricks of the trade.

Next week my web site will have a new page added to it, that being a new page for our Search Engine Marketing and in the next month the plan is to put on 4 more pages after that. As said the first new page being added will be for Search Engine Marketing, Search Engine Optimization, Web Site Creation, Web Hosting The 2nd page will be for direct mail and the 3rd will be for our growing consulting business. Originally I was going to push out the Direct Mail page to strengthen our post card and wave mailing work but decided to go with pushing SEM and SEO first as I saw a greater need with my friends, followers and prospects. The other service pages will be a page for our Blog writing and one for Social Media Network Marketing.

I feel that this package of services will work well for both our current customers as well as the growing base of prospects in finding them new customers FAST!

We have some bright new talent here at Larson & Associates in out telesales / telemarketing area as well as on the Web Design side we are very excited to start putting to greater use and highlighting their talents.

With our site hitting top page in the key word string “telesales for printers” in Google, Yahoo and Bing and “telemarketing for printers” now showing up anywhere from 1 to page 8 depending on the day. My feeling is that if I can do it for myself I can do the same for my clients as well, as together we go after the “Big Dogs”!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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