Tuesday, January 12, 2010

What is Social Media Best At?

The roll of what Social Media is best at might be changing (see last week’s blog on real-time Search Engines) but Web 2.0 and the Social Media mystique is not a quick ticket to selling your goods and services. Or is it?

When you remove all the veils and the “marketers” who have become Twitter and Facebook experts overnight, it all comes down to one basic thing, knowledge sharing. Sharing not telling. Out and out selling of yourself is not a good thing. This is after all social networking not social selling. If your product or service takes lots of knowledge this is the place, If your product or service is always changing, this is the place. It is a fact that in giving away some of your intellectual content is really good for business.

If we look at SM as a place to involve your friends, followers and audience in a worthwhile conversation, not one sided, one directional, I think we are headed in the right direction.

Larson Notes & Satire: We need to look at SM as a place to have directed conversations about you and what your company can offer someone. Sure, if you read all my blogs, you might be able to do what I do, and that might “hurt” my short term business, but if you do it well and succeed, it will only build my credibility. If my credibility is built up, it will build my circle of influence, which will build my customer base as people and businesses find me, need me and contract me. Push SM into a selling mode and you are not going to go very fast.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


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