Thursday, November 19, 2009

Keeping Happy Returning Customers

How do you keep your customers happy and returning time and time again?

If you are able to maintain regular communication with all your customers you are maintaining the most critical part of a successful relationship. You need to engage with them in order to provide value that goes beyond just your product or service. One way is to create forums where your customers can come and discuss experiences while you participate. This can be done face to face or online. The technology is out there.

Larson Notes: The key is engagement. Keep in front of them all the time everywhere you can. There is an old adage in the advertising business that says that people only see 1 out of every 3 messages that are put in front of them regardless of the medium and that it takes 9 “hits” to make a sale, so that is 27 messages that you need to be making to get a new customer. Repeat customers are, easier. Social Media, CRM tools it is much easier and harder today that it was 10 years ago. Easier because the tracking tools and mediums are more readily available. Harder because there is more marketing traffic and messages flowing out there and people expect it.

Oh and don't underestimate your blog.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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