Monday, September 29, 2008

Trends in Loyalty Programs

70% Offer free enrolment to customers
15.5% Tier their fee structure and rewards program
73.7% Supermarkets and grocery stores with loyalty programs
64.7% Hotel and restaurant with loyalty programs

Source: Direct Marketing Association, June 2008 sample of 250 respondents

Larson note: Why should a person buy from you again (and again and again)? Are you that much better than the competition. We all may like to think we are but with all things being equal maybe a customer loyalty program could help. People love to be rewarded and not be taken for granted. You can never say think you enough

Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better

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