Thursday, September 25, 2008

Survey: Americans Can't Live Without Washers & DVRs

More than 80% of Americans say that they can't live without a Digital Video Recorder (DVR), according to a new survey of DVR owners commissioned by NDS, a provider of technology solutions for digital pay-TV. A DVR or personal video recorder (PVR) lets you record TV shows in digital format to a disk drive within the TV set-top box. NDS technology allows satellite TV subscribers to pause live TV, record, play back, rewind and fast forward their TV programs for viewing when they choose.
Other than the washing machine (97% of respondents) and the microwave oven (86%), no other household item is deemed more essential than the DVR (62%) in today's U.S. homes. And when it comes to essential technology gadgets, the DVR (81%) is second only to the mobile phone (92%), as the item Americans cannot live without. Intriguingly, the vast majority of respondents would rather give up their landline phone, dishwasher, radio, hairdryer, and MP3 player than their DVR. The survey also reveals that owning a DVR can make for a happier, less stressful home life. About 81% of respondents with families believe that having a DVR has improved family life - allowing for more time to eat dinner together, fewer arguments over what to watch and more family time around the television.

Larson note: People love and need there household conveniences. Where do you fit in? If you don’t sell products can you sell to any appliance companies? Might be a good way to bunny hop into this market. People become dependent on their “toys”, we all do. Washers, yes, Dryers, yes. DVR and cable TV, mmmmmmmmm I got to wonder, but yes. Look around you and see where you fit into the “got to have” and toy market. Look at the different demographics and what those population segments use, “need” and got to have.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

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