When you optimize your web site you want to get ranked for the most competitive terms that you compete in. If I were going to really do this and do it well I would have a page that can be dedicated to ranking for any given keyword I wanted to “own”. If I was selling running shoes and wanted to rank well for Nike, I would have a page that presents my Nike offerings in a way that would propel it to the top of the search key words. You would want it to be structured so it would take in the benefits of internal links and spider captivating content! This if done for each of the major shoe companies, be it Nike, Adidas, Misuno, Asics, Brooks, Reebok, New Balance, Puma and make it so strong that each page grabs the hits!
Take a look at what you sell and ask yourself questions about it and discover ways you can divide up your product line to make product groupings just as strong as individual manufactures can be. Such as Marathon Running, Trail Running, Cross Country, Track Trainers, Racers, Spikes etc.
Then look at how customers actually find you. Spend some time doing key work searches, see where you rank, where your competition ranks. What shoppers see when they first find you and how you appear to them?
In structuring content with excellent search engine optimization practices you can have a strong foundation to jump up and over your competition where it counts,
Larson note: It use to be so each. Fix meta tag key words, fix the page title do a search engine submission every 15 or 30 days, list out 20, 40, 60 key works in different workings. Now, think again, landing pages, .pay for clicks, search terms, product or category pages all can propel you to what you need to happen on the web. The web is the (right now at least) the great equalizer to attract the customer. You are on a level playing field with the big guys. Yes they can shoot out more money but money on the web is not everything, in fact is, unless we are talking about things like pay for clicks, not much of an influence. There are great designers out there, but don’t go nuts with bad design, or they might find you but not stay.
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better