Is it the right thing to do? Does it work? Do people or your kind of clients respond? The daily deal has become one of the hottest marketing trends going on in marketing today. Thank you web and social media marketing. Heck we at Larson & Associates are using it. Groupon, LivingSocial, Larson, are all hammering the Daily Deal idea. If done right it can be a good thing as 74% of those using daily deals do make a profit, but that does leave 26% losing money. If they are doing their deals via Groupon or Livingsocial there are commission costs deeper than just the cost of the enticement. You can try to do it alone, but the drawback is exposure.
Yes, location, location, location! Or is it exposure, exposure, exposure!
So what makes the daily deal so exciting is the impulsiveness of the buyer. There it is, buy it or lose it. Do it now! As I see it the only real long term reason to push into the daily deal is to drive brand recognition and customer loyalty. Sure if you need some quick cash it can help as well but don’t we all want long term growth?
Larson Notes & Satire: Do you want a spike in your sales. Try a daily deal to find out. For today Larson has 2 going:
The winning state of the day is Montana. If you have a company in Montana and sign up for a telemarketing pilot program (3 weeks minimum) of at least 15 hours a week minimum by 4:30 central time today 10/18/11 there will be no set up fee for your program. http://www.facebook.com/LarsonAndAssociatesFans
Today's "Build Illinois" county is White County. If you have a company in White County Illinois and sign up for a telemarketing pilot program (3 weeks minimum) of at least 15 hours a week minimum by 4:30 central time today 10/18/11 there will be no set up fee for your program. http://www.facebook.com/LarsonAndAssociatesFans
Both have bought in new accounts that I think we probably would not have gotten.
“We don’t sell lists, we find customers.”
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Larson & Associates
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.