We all understand how powerful it is to own the top spots in a key work search. The higher up you are usually means you are going to get some good quality hits on your site. On the same line of thought, a keyword search is one of the few chances where you have someone just stopping by (your web site) and basically saying “This is what I am looking to buy.”
So some of my more aggressive customers have come to old Uncle Howard and asked, “How can I get more without killing my budget?” And to solve this problem I put a plan that wedded Social Media Marketing and Search Engine Marketing a little differently. First I had a landing page created for the project, packed with all those juicy key words in content, Meta tag key works and title. Then launching that I constructed a Social Media attack around that message basically pushing it into and through their Social Media world so when we were done, they actually owned the first page of a keyword search.
Now it you push it to its logical conclusion you will use those same keywords and content in email, mobile to direct mail to yes your telemarketing attack and hammer those words home.
Now add a pay of click?
Larson Notes & Satire: Can it be done? It already has. I have always preached that you need to work within your budget and your means to hold and work your media at near 100% efficiency. Do that day in and day out and you will control your position and your destiny.
“We don’t sell lists, we find customers.”
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Larson & Associates
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.