Friday, November 19, 2010

The Law of the Customer

By Brian Tracy

The customer always acts to satisfy his or her interests by seeking the very most and best at the lowest price possible. Customers practice economic calculation in their choices. They seek to minimize their purchases and to minimize their costs, or outlays. Customers always attempt to get the things they want the fastest and easiest way possible, right now, at the lower possible price. This is not a problem. This is merely a fact of business life. Customers want the very most for the very least, and they will buy from whomever they feel can best give it to them.

Larson Notes & Satire: All my customers get 1 thing no one else can give them: ME. Yep that’s right I am unique. There is only 1 me as much as I might want to clone myself; it’s just not going to happen. If they go anywhere else they can’t have a piece of me.

If the decide that I am of no value to them, well, then, maybe my company is of no value to them and we should part ways. Then again if they try to push the cost of my services down to far, they will not get me either.

I, we do things here that most normal people don’t want to do and don’t like to do. We are the Doctor of Cold Call Pain. For the most part we make cold calls to companies for companies and their sales people. We get slammed, we get told off, I have heard every excuse that has ever come to the mind of man for why they will not talk to me, we dial and make the calls that no one wants to make. If it was easy I would not have a job. If it was fun (well I think its fun) we would all be making cold calls to have a bit of enjoyment.

I never have see a company go out of business because of too few (profitable) sales. And that is what we give, leads and customers, can a company ever have enough?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

1 comment:

johnson said...

Business coach is the man who guide you in a perfect direction.
-business coach