Define it, Be it, Own it!

 As I sit with my cup of hot black coffee

☕.

Here we go again new day, new week, same plan. Yes the plan is the same, only the tactics used change, or I just get better at using them. 

I am a sweat equity kind of guy. Why you might ask? Because I want to, no, because I need to know what works and what doesn't. I love and embrace my mistakes so I can correct them and come back better, faster, smarter, stronger. The me you knew a year ago has the same values, but knows more of what works and what doesn't.

I'd make a bad welder, a slow carpenter. If I was a baker I'd probably burn all the cookies but when you walk into my world of marketing and bigger better faster is your dream, I'm rolling up my sleeves and going to work at something I do understand.

I noticed a Home Show in Rockford this morning which is happening in February. If that is your market area call me. It could be Rockford, Minneapolis, Dallas or St. Louis but where ever the show is, that is my world. I talked a while back about staying in your lane. Put me in a show and I'm in the outside lane pushing the speed limit. 

I can do the same thing with almost any trade show or expo. It's my world. 

Do you know what you're doing yet. Do you understand your place and what you do best? Define it, be it, understand it then go out and own it!

Howard