Sunday, November 8, 2026

AI, You Still Need To Plan It

 I hate when that happens. I wrote an entire post and hit the wrong button. 

I'm sitting here having an afternoon coffee. I

did a solo at church so my normal routine got out of wack. I hate being out of wack. Wack is not something you just run down to the store and buy. And you never find wack at a decent price online. So it is best to keep an extra can of wack in the pantry just in case.

I have been reading a book, yes a real book with paper pages, written by Kipp  Bednar and Kieran Flanagan of HubSpot  named Loop. It is about AI and the planning that goes into using it. It is a good read, direct, systematic, well laid out and straight forward. They talk about 10xing your marketing and if you are a Larson follower you know 10x is the backbone of the Mjolnir Marketing System which is designed to not just beat the competition but to overwhelm them. In the book it lays out how to plan you AI, and guess what. If you do the same steps on an old school marketing plan you will get. . . good results. Just not as fast. AI will only make Great Marketers Greater faster!

I'll say it again, AI is here, and as I keep saying it is only making great marketers even better faster. And the bad ones, well they are exposed faster. 

Remember when high touch / high tech was the rage? Smart companies like us, still believe in being real with people. We even answer our phones with a real person, usually me because I like to. Bad ones trap you in a pit of automation operator hell. 

When you are ready to become a Larson customer we are here for you. Real people doing real work using controlled AI as a tool. 

Howard

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