Thursday, September 1, 2011

So Many Marketing Channels

It’s a mix and match world of Marketing with not only more and different choices than we had 10 years ago but new and different ways to use and mix them together. It is a mix and match world. So let me ask you, do you have a marketing attack plan, have you thought about what tools you want to be using and mixing and what their effect on each other is? For our part in this battle over the customer’s mind over the next few days I will be mixing and matching telemarketing, direct mail, social media marketing, e mail, TV, radio, blogs and a few others and try to find how they each can work with the other so we can all make better, more educated decisions on what to use.

Your needs and choices are not going to be the same as the ones I need to make for my company and its growth.

Direct marketing has always been tough and now more than ever everything is on the table, every dollar spent, every second used is questioned and is held accountable.

We have the big 6 channels, telemarketing, direct mail, social media marketing, web marketing / SEM, TV and radio with a cast of smaller but possibly equally important channels for you to be incorporating and weaving in.

You drive to work or home, do you have the radio on? You get home or to work, you check email, you listen to any voice messages the mail comes you scan though it to see what there is. The phone rings you pick it up. You sit back and turn on the news or a TV show. Banner ads come up on your browser as you do a web search. There are just so many ways to be touched with today’s marketing. And while we might not be able to pick the channels that are the cheapest or easiest for your customers, yours, not mine, you can determine how you want to blend them together to get the maximum ROI as you go along.

Larson Notes & Satire: I have said over and over my big 3 tools are telemarketing, direct mail and social media marketing. My social work might also include blogs if not add that. You need to figure it out for yourself of have someone like me do the figuring and implementation for you. But whatever you choose you need to pick your channels and use them to the utmost. I mean 95%-100% use. If not, back off that channel and use what you can use at a high level.

Over the next few days and maybe weeks depending on the time I have Ill look at mixing and matching different channels and how they work or maybe don’t work together. I hope you enjoy it.

“We don’t sell lists, we find customers.”

Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd is our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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