Monday, September 26, 2011

Ladybug Keyword Search

Sesame Street: Ladybugs' Picnic Lyrics

One two three
Four five six
Seven eight nine
Ten eleven twelve
Came to the ladybugs' picnic
One two three
Four five six
Seven eight nine
Ten eleven twelve
And they all played games
At the ladybugs' picnic
They had twelve sacks so they ran sack races
They fell on their backs and they fell on their faces
The ladybugs 12
At the ladybugs' picnic
They played jump rope but the rope it broke
So they just sat around telling knock-knock jokes
The ladybugs 12
At the ladybugs' picnic
One two three
Four five six
Seven eight nine
Ten eleven twelve
And they chatted away
At the ladybugs' picnic
They talked about the high price of furniture and rugs
And fire insurance for ladybugs
The ladybugs 12
At the ladybugs' picnic

How many words does it take to get you to the top of a keyword search? The Ladybug keyword search picnic knew. What keywords does it take to get you where you want to be? How many ladybugs came to the picnic? Are you inviting people (though keyword strings) to your ladybug picnic?

One, two, three, four five six?

When people are doing an organic search for something the number of keywords they use is
23% - 1 word
24% - 2 words
20% - 3 words
14% - 4 words
8% - 5 words
5% - 6 words
2% - 7 words
4% - 8 words
* Experian Hitwize January 2011 from a sample of 10 million US internet users.

I can push myself up to the #1 spot in my target areas of the marketing with word strings; I now have it down to 3 words in a keyword search to get the #1 on Google, Yahoo and Bing. With met tag works, landing pages and the like, I can make magic happen on the web.

Just because all the focus these days is on Social Media Marketing these days does not mean you can sit back and not pay any attention to Search Engine Optimization) (SEO).

If you’re like me, and I’ll bet you are, the hardest thing you face in your business is differentiating yourself from the competition. It is hard to say the least, to stand out from the crowd. You can adjust your blog posts, develop web landing pages to go after specific markets, create your set of keywords, do a search engine submission, etc, etc, etc.

If you want to get anywhere in organic natural search (still the best kind of online marketing in my mind), it takes time. Don’t expect any miracles in the first month. After posting your first set of keywords, playing with content and links, the doing an optimization you need to wait, sometimes as much as 30 days.

In talking to Google (ok here it is tech time) they say they are using more that 200 signals with up to 50 variations to determine a websites ranking and that this algorithm is updated weekly! The good folks at Bing say that its algorithm looks at more than 1,000 signals and the emphasis is on newer signals such as social (see previous blog on Bing and Facebook working together). Of course Google is working with twitter to spider out those postings so what do we have?

Looking at this from a Search Engine Marketers perspective with the introduction of social media content into the search engine rankings sort of steals the marketer’s ability to control their specific message and the companies or clients brand message. Or does it?

Still you can’t cheat your way to the top. Sorry Social Media Friends, Followers and Fans it just doesn’t and isn’t happening (yet). You still have to go through the natural selection process to get ranked high. Keywords and solid content still rules.

It might really pay to hire a writer well versed in web site content writing to help you. This is a specialty field of which the payback is usually more than worth the price, provided you have the funds to wait for a ROI of a few months.

Now let’s get things even more confusing. To put in another clog in the system, there is Mobil Search. Another high interest area of the “new media” people. Don’t get me wrong, this is an important marketing tool and with more and more smartphones coming online this becomes a more important area. Google reported recently that there was a 400% increase in their “Click to call” feature and 1 out of 5 of those were Local Related clicks. How important is this? Just follow the money, Walgreens increased their mobile search budget by 300%.

So where are we? Things are ever changing and there is and always will be new online marketing tools to use and play with but for now one thing remains the same, to come to the Ladybug picnic of Keyword search it takes 1, 2, 3 – 4, 5, 6 – 7, 8, 9 – 10, 11, 12 words at the ladybug search picnic.

Larson Notes & Satire:
I was halfway into writing this blog when I took a moment to stop, save and go to my web site and play with my keywords. Yes, they needed a major overhaul. Now I sit and wait for the little spiders to come through and take a peak. Will they like what I just did? I’ll find out in a week or 2. Until then I’ll keep working the social media side trying to passively find some new customers while working the telemarketing side to actively hunt down some new accounts.

Like everything else you need to put a multichannel attack into place if you can. Time, energy and money all come into play and as I have said in the past, it is better to work in only 1, 2 or 3 channels that you can work completely and hard, than 6 that you only work half heartily or every once in a while.

Does it work? That’s why we help to “Make good businesses great and great businesses even better.”

Want your very own blog but can’t or don’t have time to write it?
Larson & Associates has the people who can write specifically for your business, call today!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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