Thursday, August 25, 2011

Need A Social Media Expert?

After our blog of yesterday “Bing To Index Facebook” I have to ask the leading in question, Do you need a Social Media Expert on your staff or team?

As Social Media grows as an accepted form or marketing, advertising and sales do you need a Social Media Expert? If you are a Social Media enthusiast you are probably jumping up and down saying Yes! Yes! Yes! If not, you’re sitting there thinking ya right. Social Media is a bunch of busy bodies sitting around with nothing else to do.

I doubt if you even have to guess where I stand on this issue. Yes!

No matter what side your on, pro or con I think that we can all agree that when a SM program fails it is because of 1 of 2 reasons, either the company went out and set up a Facebook pang with a twitter account in a loud voice declares “We are doing Social Media” and does not work to be established and noticed and makes no consorted effort to become a involved player or a company goes out and tries to buy their way to the top without any real strategy. Wrong platform, wrong content, and they push out there message thinking it works like traditional advertising does.

Think again, Social Media heavy on the SOCIAL.

I have found and seen that companies that are doing well in Social Media Marketing for the most part have a person or group of (excited) people who serve as the core to their program. This is a person or people who want to be using the social channels any way they can, tying to push the envelope to deliver the kind of INTERACTION MESSAGE that the F’s (friends, fans, followers) want to see, hear and interact with.

Now the key question for me, Can this function or should this function be outsourced? IN some ways yes and others you better think about it.

Using a company like mine can help you plan out your attack, organize it, putting together the strategy, policies and general education of your employees on what to do with this new tool. Some people say that what they, an outside source might not be able to do is actually speak for the company, but again I question that. In the Larson plan there is 1 person and1 person alone that works on any given account. They know you, love you, understand you. They can get so close that they are able to speak as “the company” would. Then you need to trust them to do it. Can you? If you hold the leash too tight your Social Media will stagnate and stall.

Larson Notes & Satire: As a company I have for the last 13 years devoted myself to lead generation and the kind of advertising and marketing the gets customers to my clients FAST. Today, not tomorrow. They don’t have time to wait, and I don’t have the patience. So where does Social Media fit in? When we started at it was a little more each year, then the year became a little more each month and the month became a week and the week became a day. Will the day become an hour? we are ready to serve you if you want us.

“We don’t sell lists, we find customers.”

Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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