While ROI can be hard to calculate on and in Social Media, one of the top ways people and companies are doing it is by the 3 Fs, friends, fans and followers. With over 500 million people going in and out of Facebook alone it is a sizable place where you need to be in your Social Media Marketing attack, no matter if your B2B or B2C.
You are betting that your biggest fans are going to become your biggest marketer proponents in social media. That being said the more “LIKES” you get the more your sphere of influence becomes. In addition “Likes” are valuable because they help you get to know who your best customers are as well as who your best influencers are and (here is the biggie) what they want to see out of your postings for your company. The more they “like” the more you and your company get sent out into the Wild World of the Social Media world.
If you start to offer specialty coupons or discounts you can see how your promotions work out in real time. You can figure out transactional data like order history, time of day, kinds or promotions that work in Social Media. The possibilities are endless. If you keep up the attack posting information, promotions, special “fan” deals you should not only see monetary increases to your bottom line but see a better longer ROI in a shorter amount of time.
Larson Notes & Satire: Ok so it might not be all rosy in the land of Social Media Marketing, at least as much as you want it to be. Sad truth is that 3% to 10% of your fan base is going to opt out and or make your posts “hidden” at a minimum. So make sure you are relevant and inspiring each and every day!
Real ROI is about sales. It is about your Friends, Fans and Followers taking action of some kind on your behalf. You don’t want to be spinning your wheels; you need to dig in and cash in. you need action, you NEED sales!
In and of themselves Fans and their Likes do not make for a strong ROI, but it is a start. Without them you have already lost the battle. The more of the 3F’s the merrier. If you haven’t started call us, and we can make it happen for you. If you have already dipped your toe into the Social Media Marketing world, and need a push, again call us and we can help take you to the next level.
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