Monday, August 15, 2011

Reach Out And Call

We have more marketing choices than ever before. Yes, there is mail, there is email, there is SEO, there is Social Media, but don’t underestimate the phone. You can twit all you want, you can blast away you can fill a mail box but until you talk to the prospect and sell something nothing is going to happen. It can be their dime or yours but some way shape of form someone has to reach out and make the connection.

Those businesses and marketers who put all their eggs in one basket, who fail to put together a well balanced multi-channel attack will miss out on connecting with some their prospects. Systems that want prospects to opt in to receive content can help a marketing harvest names and numbers, if they opt in. Systems that ask and ask and ask, but give back almost nothing.

Social media might be a wonderful thing (jury is still out) but until you pick up the phone and actually speak to the prospect you will never know.

In one survey put together by Rasorfish an interactive agency, people are STILL more inclined at a when they want something to go to a company’s actual web site or make a connection over the phone and talk to a rep.

Larson Notes & Satire: Telemarketing, telesales call it what you want, that is the main focus of how we help companies attract new clients. Sure we do mail, we do social media marketing, we can email blast, we get involved in SEO but in telemarketing we can go out and get the prospect rather than sitting back and waiting, hoping that they will call us. Now between you and me, I’d rather be more proactive in my sales rather than reactive.

“We don’t sell lists, we find customers.”

Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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