Thursday, May 12, 2011

Marketing In A Backwards World

You have a great service or product. Who cares? You have wonderful customer service. As if I cared. You on time delivery is impeccable. So what?

Sorry Charlie but for today’s marker you need to be bottom up, and I don’t mean a stiff drink although if you’re doing it backwards which is (traditionally correct) you might need one.

In today’s creasy world with all the new and changing marketing channels you need to sit down with your strategy team and first decide which tools you are going to use to achieve the results you need and want.

People, Objectives, Strategy, Tactics, Tools. These 5 words need to be the focus and order your marketing now needs to be done in.

It’s a very Social world and people come first. Remember my last blog, the 3 F words, Friends, Followers, Fans. If you do this right you can put a plan together that you can tweak and change but won’t have to totally abandon later on.

You start with your audience which are your 3F’s. What are their needs wants and goals? Does your company fit into what they want? Yes it is all about them. If you choose to ignore them, it your sites give no motivation to what they want, you get put on the sideline. You sites need to be showing how you can help your prospects your 3F’s achieve their goals, needs and wants. If you can do that you might just get to achieve yours.

You still want to educate them. You still want to answer their questions. You want to walk with Rudyard Kipling’s 6 honest serving men: “I keep six honest serving men, (They taught me all I knew) Their names are What and Where and When And How and Why and Who.” If you do your site becomes more valuable. Rudyard knew why back then so maybe we should all take a hint.

Enter Social Media Marketing. Now you have the tools to keep customers and prospects engaged. If you are or can use bottom up thinking and engagement you will not be missing the opportunities that are right in front of you. Good content, consistent content is important, but more so is engagement.

Larson Notes & Satire: the 3 F’s: What do they want and Where are they and When do you get to interact with them And How do they want this interaction and Why do they want to interact with you and Who the heck are they?

Now take some time and think about it. Preferable with a pencil and pad of paper.

Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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