Monday, January 17, 2011

Trust In Ink On Paper

In all its technical savvy and the ability to push your message out at the press of a key, customers, prospects and consumers still seem to favor and trust the printed word.

If you have a few dollars to spend on advertising you might want to keep this in mind. People still prefer things that are printed more than not. So where and what kind of print advertising should you be doing? Some of that has to do with the kind of business you have and the product/service you are selling but:

When it comes to Direct Mail:
61% - will recall seeing or receiving your piece.
66% - Will consider another purchase (if directed toward current customers)
70% - Positive spin if it is targeted to the interests of the recipient
78% - Felt the company was interested in building a good relationship
68% - Helped make a purchasing decision in favor to the sending company
74% - Found print more appealing that other kinds of ads

When it comes to Magazine Ads
84% - Read the ads when in print (This goes down to 72% if an online advertisement)
54% - Influenced the buying decision
47% - Pushed the customer to get more information online
20% - Trusted the marketer

Larson Notes & Satire: I have in the past put ads in trade magazines. I have done classified ads a few times. And it can pull in a new account or two. I think that more than new account selling Ads be it trade magazines or consumer if you are B2C cement in existing customers rather than going out to find new ones. When I what new, the best way I have seen is to start with a telemarketing attack with a direct mail interwoven in at the same time.

It works. Now most of my customers don’t want to go full boat, but you can lead a horse to water but you can’t make them drink. But then what works for me might not work for you. Anyway it’s your company.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Take the Larson Challenge to double your sales this year and get listed on our web site @ . Email us your company name and web address to get listed. Make this year your best ever!

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