Wednesday, January 26, 2011

The Critical Mass Of Social Media

Yesterday was more about quality then it was about sheer volume. Deal with it. Yet there are times when you just need more mud on the wall. You need numbers lots of numbers. And somewhere that critical mass of people and businesses exist, and its right at your door step, enter Social Media. With a greater presence of activity in Social Media networks you can quickly find the numbers you may be missing. Starting with blogs to videos to tips of the day to effective pointed content you can start to engage the critical mass of people you might just need. You need to be thinking well past the just your front page and be active with the hundreds upon thousands of people.

Now for the key idea: If you want to be successful in social media marketing you need to get your followers to get passionate and inspired enough to become advocates and ambassadors of your company, product and brand. We, or at least I did, see this with my friend Dee Gerrish and her Goldendoodle Fans United on Facebook. Even if they are not big time buyers their influence can proved you with a grater reach to most likely an entirely new group of potential customers. When I think of all my friends that are not Dee’s friends that are now reading about her Goldendoodle’s, well, you get the picture. Well done Dee!

After you identify who these prospects and customers are build programs to learn how they might use your product. Then expose them, in a good way, to the new products you can be offering them. Attempt to generate feedback on your online posts Start a visible conversation with your followers and their friends. Keep asking them to “bring a friend” and grow your visibility larger and larger. As the instigator and influencer of your marketing stream you stay in control even within the open platform of Social Media.

Larson Notes & Satire: Think of social media not as something you can control so much but as a vehicle for empowering your ability of word of mouth marketing to a greater, faster level than ever before imagined. With fresh content. A unique look at things. You can together with your other marketing channels leverage your marketing strategy better then superman ever could.

Faster than a speeding bullet, more powerful than a locomotive, look up on the screen is a bird, it’s a plane, no it’s . . . Me.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Take the Larson Challenge to double your sales this year and get listed on our web site @ . Email us your company name and web address to get listed. Make this year your best ever!

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