Friday, November 1, 2019


Once you recognize the need for change, you need to do something about it. Immediately!

So What Direction Are You Headed?

Once you recognize the need for change, you need to do something about it, right? Otherwise, it’s of no benefit at all. But you can’t just start running down any path to victory you find. After all, what if you are heading in the wrong direction? That’s why you need understand to your targeted niche.
In the world of business, that starts with knowing and understanding your audience.


A niche is the most important business asset to your company!

Above anything else, the one thing you need to protect at all costs is your niche dominance. If a piece of equipment breaks down, your best employee quits, or a competitor moves in across the street, you know they can refocus, adjust and rebuild. But, if you lose your niche focus, you could lose your business.
If you think like this and view your audience as the one entity, you will also make better decisions. You’ll begin to view every decision through the lens of “How will this affect my niche?” For example, if a piece of equipment breaks down and creates a subpar part or an employee is speaking to customers poorly, you can and will address it. If you don’t, these could cause you to lose your niche.

A niche guides your business direction.

Every business owner, understands that people are more than willing to share their opinion about a product or service.
The thing you need to determined is: whose voice they are listening to.
By knowing and understanding your niche, you know who to pay attention to and who you can ignore because they’re not a part of your target market.
Smart companies realize that knowing their niche will save you time, effort, and money because you’re not wasting these precious resources on people who would never buy from you anyway. As Seth Godin says, “Not everyone is your customer. The key to failure is trying to please everyone.”

Do You Know Who Your Niche Is?

Niche marketing lets you provide customers with products and services they need. By focusing on a niche you end up having an upper hand over the competition because of your niche specific understanding with the perfect products and services.
If you are lost in finding your niche give me a call:
1st we learn about your business
2nd we take your list or build you a list of potential customers
3rd we market you into those prospects and hand over to you organized, prequalified people, and companies

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Our mailing address is:
Larson & Associates
678 North Eagle Lane   Suite 201
Palatine IL 60007

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