Friday, January 18, 2013

Don't Change, Expand


No one wants to change.  Change is hard. Change is difficult. Change is scary. Changing is really one big pain in the neck for you and every one in your company.

But then so is losing 10% of your business a year. Do that long enough and your entire company is no more. I read a blog this week but some printing “expert” that he thinks 20% of printing business are going to go under this year. I say NO!

Why do I say no? Not just with some magic wand waving but because my company has a synergistic plan for you to use to white label expansion services your current key accounts need.

So let’s not talk about change, even though that is what we are talking about, let’s talk about expansion. Expansion is fun, its exciting, it inspires the imagination

Expansion will beat changing almost every day of the week. So instead of changing, let’s expand.

The process of expansion is like building a bridge. Changing might make you think of a detour on a road but expansion is and becomes a structure we are building a new road to success.  We’re expanding the means for a greater influx of goods and ideas.  We’re expanding a way for people to engage you easier, faster and more completely.

Change makes people get sweaty palms as they wonder where do I fit in.  But start to talk about expanding and they get excited. Everyone in the company gets up and moving in the same direction. Expansion is job security in an uncertain world. It’s company and market share growth.It is the possibility of a raise after a few years of nothing.

So if you want to improve your printing business and your organization, don’t put yourself and your company in a position of change but one of expansion.  Make yourself the builder and savior of your company!  Talk about how you’re going to build, grow and expand on the strengths of your company's past and a new and exciting future as you move forward.

Larson Notes & Satire:  No one has a crystal ball and can product the future. I have a guarded optimism for the United States and the World at large. I see commercial printing growing over the next 3 years at 2%-3% which will at the end still leave the industry at a -12% pre-recession level. That is not good enough for you or me!

You need to take the time and address your customer’s entire communication problems, not just print. That takes time, talent and yes money. Or does it?

That is the entire key to our white label services. We can offer you a complete behind the scenes communication and marketing system that you can sell and stay in control of.  Time yes, you still need to put in the time, but talent? We have it. Money? It is pretty much plug and play. We have your back covered. Everything is in place for you to, hitch your wagon up to.

If you are going to survive in 2013 and the next year as well you need to have a deep relationship with your key accounts. You need to more into a deeper sense of consultative and team selling.

Use us for what we can do that you don’t. We have a strategy for printers, advertising agencies, graphic artists, sign shops and other people in the graphic and creative community that takes them out of commodity selling mode.

By using us with our white label services you become more that just a printer. You move away from being asked “can you sharpen your pencil” to a real problem solver.

If you are stuck in stagnant sales growth, rising costs, price pressure maybe a little expansion is in your future for 2013.

If you want your business to be more call us for an appointment.


Howard Larson
Larson & Associates\
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

1 comment:

Mabelle Bay said...

True that change is such a scary word. It may have a positive impact or a negative, or both! Change is crazy. Expansion is better. in expanding you open more rooms for improvement. I can associate expansion to chance.

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