Monday, November 26, 2012

More Fans For Smaller Following

As companies get more Facebook fans for their company page there tends to be a drop off point where they reach a smaller and smaller part of their overall fan base. PageLever, which is a company that does Facebook analytics, found that as you gain a larger and larger group of fans the lower the reach any individual post has, on a percentage basis.

If your company has a small group of fans of say less than 10,000 (don’t I wish I had that many people fanning my company) people you should be getting 20% or more hits on any given post you put out at almost any time of the day. But companies like Coca-Cola and Walmart, who have more than 1 million fans, are only going to get about 6% of them to see a post -- unless they pay.

When you start to run out of the 3Fs of friends, family and followers or the 3C’s of customers, contacts and competitors you start to drop. I guess I don’t have enough friends in my life.

Larson Notes & Satire:  Can Facebook work? Yes. Can it work without paying? Yes. But then I need to ask what is or does the word work mean. On a normal day I am getting not 20%. I’m not seeing 10% but a mighty 9% of my fans see a normal post that I place in my Company’s Facebook fan page. Is this good or what? Well yes because of that 9% is quality and I have to face it my company is not a name that gets floated around the kitchen table. But then I’m not done yet because I go and take my post of 9% and pick up another 26% off of twitter, the grab that same post and while I’m at it grab another 19% off LinkedIn. This is how Social Media Marketing works or could be working. Don’t bet the house on just one channel but use a broad brush to paint your pathway.

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

1 comment:

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