If you want to get more value in the leads you collect, you need to be consistent. Day in and day out you need to keep in close effective content. You need to speak to the ones you need to talk to when and how they want to be talked at.
Be relative, action oriented to get to where you and your potential customer need to be. If you have their best interests at heart you are doing them a service. You become a trusted advisor. Earn and keep that trust.
Larson Notes & Satire: Now I have my way of working, and it works pretty darn good for me. After all I have been in business for over 36 years, so I must be doing something right. For me the key is pack in the leads and find people I want to work with. Now I think I am a pretty likable guy and I want to work with (almost) everyone. The other key is consistency. Do what you say and say what you do. I get my leads just like I get leads for my customers, so I figure if I can find and sell them, well I should be able to find and sell for them. Does that make any sense?
Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.