Friday, May 7, 2010

Use Of Mobile Devices In Texting

Overall 49% of consumers use their mobile devices to test. A study by Merkle showed that the percent of opt ins drops off as age increases.

26% - All Respondents
30% - Ages 18 to 29
30% - Ages 30 to 39
26% - Ages 40 to 49
15% - Ages 50 to 59
7% - Ages 60 and older

Taking this down into racial ethnic groups:

36% - Afro-American
35% - Asian American
26% - Hispanic American
23% - White American

*Source Merkle of a sample of 3,281 adults ages 18 and older.

Larson Notes & Satire: Not too surprising here. Knowing how my kids would rather text than talk on the phone, rather than me who talks rather than texts. As for the ethnic percentages I would have had no idea, but looking at it I think we can see how different companies and what they sell can work mobile and text more to their advantage.

Note: If you’re reading this blog on a Ning that is “closing” or will be in (it looks like) July unless the owners want to pony up some cash. (Bad move on Nings part but it’s their system to do as they will) afterwards you can read our little blog @ http://larsonassociates.blogspot.com or join http://businesswarfare.spruz.com.

If you want to find out about our Bird Dog program call us at 847-991-0488 and put some money in your pocket or if you are a client actually reduce the cost of your service to the point of ZERO, NOTHING, ZILCHO.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.spruz.com

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

1 comment:

arshad said...

Hi its really very nice postings i enjoyed a lot to visit..
Mobiles Price
Handset Prices