Tuesday I brought out a little study showing how a majority of people are starting to look at 2 or more channels to make a buying decision and 30% are using 3 or more channels to make that purchasing decision.
It’s this due diligence on the part of buyers? Yes. Can you help push the chances on you getting seen in more channels or points of contact that your customers are using to make that critical decision? Yes, you can.
The key word is REPETITION. Yes reputation, getting in front of their faces over and over and over, again and again. Telesales, Direct Mail,Social Media Marketing, Blog, Word of Mouth, WOM, Bird Dog, Referrals, Networking Groups, Web site, SEO, Post Card Mailer, Wave Mailings, Email Blasts, PR, volunteering. All of these can help you communicate more fully with your customer where ever they may roam. And roam they will.
Larson Notes & Satire: When you want hits you go out and find them. When you want to be seen don’t hide. Marketing and advertising works in the same way. What hits, go to the channels your customers are on and using. What to be found? Go out across the board and put yourself in their preverbal face. Up front and as close as you can. It might require more time that you can devote. It might ask for more money than old “Uncle Howard” has. Yet buy using multiple points of contact you will shorten your buy time-line” and get results faster and with better results, and maybe keep the cash flowing in fast enough.
Need help? Call us, we still answer our phone the only fashioned way, we pick it up and say “Hello, Larson’s, can I help you?”
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.