Starting that engine and running it at peak performance is the priority and end goal of every business. In the B2B arena, this becomes an even greater challenge, where customers are clients, individuals who have been in the trenches and know the drill, what to anticipate when you knock on their door. Often the engine is already built and just needs to be tuned up, sometimes it needs to be rebuilt.This subtle recognition is about making your presence known without all the obnoxious baggage. It’s about being seen and remembered, but for all of the right reasons. When the time comes and your potential client, after recognizing their need, contemplates where to go, what to do and who to call, you want their decision maker to say “Eureka! The answer is right here, call **Insert your organization's name here** immediately!” This is where ideas begin to become a success, where cold calls become clients, this is conversion.
At Larson & Associates, we firmly believe that the success of the campaign is not measured by leads, referrals, or clicks and likes on your social sites, but when the conversion is made. This is when potential becomes a client, where the rubber meets the road, driving your bottom line, creating success. Everything else is just fluff and puff.