Tuesday, February 19, 2013

Growth Synergies for the Printer

I know it goes against every bone in your ink stained body but to grow in 2013 might require a new way of thinking. Are the old strategies still working for you? I’m guessing no. I’m guessing you are getting hammered from the right and from the left from online, to do it on my copy machine to paperless.

So what do you do? If you play ostrich and put your head in the sand you’re done for. The only word that comes to mind is Synergy. You need to find people in related fields that can add to your company’s service base. Surround yourself with a team of experts to engage in a successful hands off partnership.

If the railroads had see how airline companies were going to come in and dominate passenger traffic they might have gotten into the business of flying or bought them out when they were small and buyable.

If you’re a commercial printer, this is especially a wise strategy to consider. You can buy your way in. But that takes money which is in short supply.

We all know that in a flat economy, sales are hard to come by. And I call 2% growth pretty flat. That’s why you can’t just think of adding more sales people, or cutting your costs. After the last few years or cost cutting are there any more places to cut costs? Probably not. And as for qualified salespeople the good ones are not moving and the bad ones, well you don’t want them.

To do what I am suggesting you may have to reconsider the basic structure of your business. Parts of your business that are drags on your business. What would happen if you stopped or outsourced those parts?

Then there is expansion of services. Could you achieve synergies to make your “printing” company a communication company by teaming with someone else? This is a case where you could work with a competitor or parallel company to achieve a win-win situation.

There are risks, there always are risks.  But the greatest risk a printing owner can make is to be stuck in his or her definition of what the definition of their company and business is and to formulate a growth strategy.

Larson Notes & Satire:  If you want to bust out of the trap of being a printer to one of being a marketing communication company. We have ideas. They might work for your company, they might not. As for why, what we know about web, social media marketing, telemarketing will take you time to catch up to what we know and guess what? By then we will know even more. My point is to form a synergy with an organization like ours who does not want to steal the printing side of your business but work behind the scenes as a partner letting you keep in total control of the customer base might be just what you need to get your company to 2014.

If you want your business to be more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

1 comment:

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