Wednesday, June 6, 2012

Extend Your Reach and Make an Impact

The Reach
In the US there are over 149 million residences, businesses and PO Boxes throughout the country.
Did you know that 98% of people residences and businesses, bring their mail in every day it is delivered and 77% sort through it immediately?

That 15% of all consumers receive at least one catalog and 12% are receiving at least a letter of postcard or flyer from a company looks at and makes a purchase on that company’s web site?
According to one survey of 6,400 online shoppers households that receive printed catalogs shop online more often and spend more time at a company’s web site regardless of age, income, region or education.

The Impact
Direct mail is over 52% of all mail in the United States
The Direct Mail industry employs over 3.1 million people
The global direct mail advertising services is forecast to reach $25 BILLION in 2015.
On average those who receive a catalog spent 28% more and buy 28% more items than those who do not receive a catalog
Direct order B2B Direct Marketing sales are projected to increase 5.4% over the next year.

Larson Notes & Satire:  So why am I so excited about direct mail? The percentages and the numbers make if (still) a force to be reckoned with. Think about it double digit percentages? How you ignore it. Then you add in a few other channels and …..

And the growth? Looks like above GNP to me!

I really don’t care of your B2B or B2C. This has to be one of your channels you are using.  In any comprehensive lead generation plan I put together I put in direct mail, (usually a postcard) Why? (Let me bang my head against the wall for a second), a direct mail program will net you 1% to 3% return. A telemarketing stand alone program should net you 1% to 3% return. Though in a little Social Media and you are going to be getting 12%-15% return. Most people and companies don’t do it because of the cost or perceived cost.

Oh well you can lead a horse to water but you can’t make it drink.

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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