Wednesday, August 31, 2016

205 SEO Hints: 10 At A Time Part 5

Links links and more links! But do they do you any good? Here we are at part 5.
Today’s list of 10 are yours to not just take care of but be on guard that they don’t disappear on you. Yes links do disappear and become a deterent to page ranking.

40. Broken Links: Having 1 broken like is bad enough but having too many broken links on a page may be a sign of a neglected or abandoned site. You need to check who your linking to every once in a while. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality. Be vigulent its your site, not your linking partners.

41. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats: But what they do with that information is up for debate. Some say that a basic reading level (sadly 3
rd grade) will help you rank better because it will appeal to the masses. But others (like myself) strive for a higher level to get a more educated client.  A lower language level will also rank your site and associate you to a basic reading level with content mills like Ezine Articles.

42. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to the quality of those links to make sure you’re not a “thin affiliate site”.

43. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal. (
https://validator.w3.org )
44. Page Host’s Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority. That is sort of common sense but needs to be said.

45. Page’s PageRank: Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.

46. URL Length: Search Engine Journal notes that excessively long URLs may hurt search visibility.
47. URL Path: A page closer to the homepage may get a slight authority boost. Set up your page order to make best possible use of the content.

48. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs. OMG yes real people do sometimes get involved.

49. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category. Yes the company your site keeps matters.

Larson Notes & Satire: 
This is all stuff you can do and be checking MONTHLY. If you don’t want to get a hold of me and I can do it for you.
And for better lead gen in telemarketing, teleprospecting and lead generation call Larson & Associates at 847-991-1294 or email me at
howard@larsonassociates.ws .  One call is all it takes to start getting sales leads into your funnel.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.


Friday, August 26, 2016

205 SEO Hints: 10 At A Time Part 4

The more you do or sometimes the less you to the more you get! Welcome to Part 4.
Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do it.

30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keywords or phrase in a different order. For example: consider a search for: “dog grooming methods”. A page optimized for the phrase “dog grooming methods” will rank better than a page optimized for “Methods for grooming a dog”. This is a good illustration of why keyword research is really, really important.

31. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. I agree.

32. Outbound Link Theme: According to Moz, search engines may use the content of the pages you link to as a relevancy of your page. For example, if you have a page about dogs that links to automotive company, this just might tell Google that your page is about the dog in a car, not dogs themselves.

33. Grammar and Spelling: Proper grammar and spelling is always good but
 Cutts gave mixed thoughts back in 2011 on whether or not this was important. Personally it is not good to misuse and misspell things but it is more important to keep pushing your message and content out than to be worried about the grammar police.
34. Syndicated Content: Is the content original? If it’s scraped or copied from some other indexed page it won’t give you as high a ranking as original content or it could just end up in their Supplemental Index.

35. Helpful Supplementary Content: According to a now-public Google Rater Guidelines Document (good till they change it), helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include things like currency converters, loan interest calculators and interactive recipes as long as the content fit your business and page content. Did a site for a company that stored boats in Chicago and we put on the bridge openings on the Chicago river. Do you think a pica/points conversion table would work for me?

36. Number of Outbound Links: Too many does demote your Page Rank. So don’t go stuffing in every link you can find even if it is pertinent to your business just because you can. Over saturation does not work.

37. Multimedia: Images, videos and other multimedia elements may act as a content quality signals if you tag.

38. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site. Some you can control some you cannot. Other times it’s nice to have friends who own a web site or two. But keep them relevant if you can.

39. Quality of Internal Links Pointing to Page: Internal links from pages on domain have a high page ranking  effect than pages with no or low ranking.

Larson Notes & Satire:  My page is #1 in google yahoo and bing is yours? So we got a little tacky today. You did not think it would be all easy and straight forward and just anyone could walk in a do it, did you? All I can say is lie with it, Fix and do what you can and it will work out, maybe.
And for better lead gen in telemarketing, teleprospecting and lead generation call Larson & Associates at 847-991-1294 or email me at
howard@larsonassociates.ws .  One call is all it takes to start getting sales leads into your funnel.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.